The Windows Phone platform has been on hard times since it came onto the scene back in late 2010, but that seems to changing, according to the latest Kantar figures that show steady growth. The platform's momentum is growing so much that Nokia boss Stephen Elop is feeling very optimistic about the future.
According to Elop in an interview with the Guardian, Nokia's short term goal for Windows Phone is to achieve 10 percent market share worldwide; however, he did not say when Nokia expects to hit the 10 percent milestone.
"When we think about the milestones along this journey we are very focused on first getting to a double-digit market share, talking about Windows Phone collectively."
Nevertheless, Elop pointed out that his aim is to go after BlackBerry's 80 million users, but this must come with big changes, as BlackBerry users might lose their investment in BlackBerry's BES system if they were to switch to another platform. BlackBerry BES is still the main reason corporate customers use the platform, and Nokia must have something to counter it.
"This is an interesting time to reconsider what's the next generation, and of course we're looking at that as a real opportunity. It's a moment, it's a point of disruption," says Elop.
Elop didn't stop there; the outspoken Nokia boss insisted that even the Apple and Samsung duopoly can be broken, but it would take a lot of hard work for that to ever happen. He also touched on the Samsung Galaxy S4, calling it a phone with overloaded features, and he questioned whether or not such a device is irrefutable.
"It's not a technology war, it's about how we can make your life a little easier, a little faster, a little more creative. Engineering is more than just the number of megapixels," he said.
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