Mobile

Google and Microsoft team up to bring official YouTube app to Windows Phone

Vamien McKalin

Google and Microsoft have been at each other's throat over the recent YouTube app for Windows Phone. The app was developed by Microsoft, however, it did not show Google advertisements and came with the option to download videos. For Google, this was in violation of all kinds of YouTube policy, and the company had asked Microsoft to remove the app.

However, instead of complying with Google's demand fully, Microsoft chose to remove the download videos option only; Google could not add advertisements to the YouTube app due to the fact Microsoft was not given the necessary APIs to make it happen.

Due to Microsoft standing its ground, it appears things might just work out in favor of Windows Phone fans. According to a report from CNET, Google and Microsoft have joined forces to create a a brand new YouTube app, one that will come equipped with advertisements. The report didn't state if others features would make it over to the new app, but at the end of the day, what matters most is that Google and Microsoft are working together.

Here is the joint Google and Microsoft statement.

"Microsoft and YouTube are working together to update the new YouTube for Windows Phone app to enable compliance with YouTube's API terms of service, including enabling ads, in the coming weeks. Microsoft will replace the existing YouTube app in Windows Phone Store with the previous version during this time."

For those who might be expecting Google to put more support behind Widows Phone, don't hold your breath. Google has made it clear it will not support the Windows Phone platform, mainly due to low market penetration. Things might change in the coming years, however, as Windows Phone growth is taking flight. For now, users of the platform will have to make do with what is available and hope for the best.

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