Fox broadcasting executives Gary Newman and David Madden revealed several key elements of their programming strategy to reporters recently. The bosses spoke of "The X-Files," "Scream Queens" and "Pitch," and revealed the reason why "This is Us," TV's biggest new hit, had been handed over to rival cabler NBC.
At the Television Critics Association winter press tour, entertainment president David Madden confirmed that Fox is pushing another installment for its long-running sci-fi drama "The X-Files." The cult TV series returned last season for a limited-series run, which saw remarkable success in ratings. The miniseries also became a way for original lead actors David Duchovy and Gillian Anderson be reunited with creator Chris Carter.
Meanwhile, things look quite dim for "Pitch," the baseball drama from executive producer Dan Fogelman. According to Fox Television Group CEO Newman, no decision has been made yet, but the network continous to have high hopes for it despite yielding disappointing ratings. The same is true for "Scream Queens," Newman said, which just wrapped its second season, Variety reported.
The interview also answered a mind-boggling move for Fox, which decided to sell "This is Us," the top-rated new show of the 2016-17 TV, to NBC. Newman appears to have no regrets on the decision, and said that Fox's willingness to find the right home for the show is necessary, even it means a competitor will benefit from it, according to the LA Times.
"We have made a commitment to our writers at our studio that we're going to give them the greatest chance to succeed," Newman was quoted as saying. "It was a show that seemed consistent with 'Parenthood' and 'Friday Night Lights' and NBC had real success with that. If NBC responded to it the way we did, we thought it would probably be a good home for it."
"This Is Us" airs on NBC on its prime-time schedule. On Tuesday, it averaged 10.5 million viewers and a logged a season high 3.0 rating in the advertiser coveted 18- to 49-year-old age group. It was Fox's best rating in the 9 p.m. time slot.
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