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BlackBerry On The Road To Redemption With Priv?

BlackBerry On The Road To Redemption With Priv?

Mary Cris Balancio

It seems like BlackBerry is indeed on the road to recovery. For some time now, speculations and rumors, criticisms and all have been talking about how the tech company is doomed. But that doesn't seem to be the case after all.

They have just released their latest smartphone, the BlackBerry Priv and it seems like the latest model made it for them as it has been far more in demand by the public than it was expected. A month later after it was released to the public, the sales record they have managed to gather is leaning forward to the positive side.

Due to its high demand and popularity among consumers' big outlets, Walmart, CNN Money, and Best Buy had to restock their shelves for the BlackBerry Priv. iDigitalTimes has also reported before that the latest model from the Canadian company has been sold out during the first week of its Nov. 6 release date. It was so in demand that they had a backorder on the Priv and even big online shopping company Amazon.com ran out of stock during that time.

According to the records of CNN Money, the company's stock has also seen an increase from 7 percent last Thursday, Dec. 10 to $8.05 USD due to the increase or demand for the Priv model. By Friday, the stock has fallen to $7.68 USD per share.

But despite this promising increase, analysts are yet to make new speculations or predictions about the Canadian tech company. Their stocks are ranked at number three or having a "hold" status by the Zacks Consensus Estimate. The Zacks Consensus Estimate company serves as an analyst for company stocks. The highest rating they could be given by Zacks in the future usually means that consumers should buy or invest.

On the other hand, while AT&T was among those who has first made the BlackBerry Priv available to their consumers during the Nov. 6 release date, Verizon and Sprint has not done so. According to reports, Verizon subscribers may have to wait until early next year to get it, while Sprint has made no announcement regarding the matter.

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