The Microsoft Windows 10 update may have lost a number of Microsoft patrons after a crucial move came about, no thanks to its developers. The world-renowned company may have crossed the line in the attempt to serve its consumers better -- or so they thought. 

Many PC users can recall that Windows 10 was released to the masses in July last year, with an upgrade offer for those who still utilize the Microsoft Windows 7 and 8 operating systems respectively. Given that times needed a little change, the Windows 10 update was allegedly pushed forward a little too far by Microsoft itself.

As per Softpedia, Microsoft Chief Marketing Officer Chris Capossela stated that the move to leave users cornered into the Windows 10 update resulted a serious backfire against the company. As many people may have opted to go for the update, there are those who chose to stay with their desired and most arguably familiar version, but Microsoft seemingly did not accept the stagnancy.

"We know we want people to be running Windows 10 from a security perspective, but finding the right balance where you're not stepping over the line of being too aggressive is something we tried and for a lot of the year I think we got it right, but there was one moment in particular where, you know, the red X in the dialog box which typically means you cancel didn't mean cancel," Capossela was quoted as saying. 

Capossela added that he knows they went too far with forcing the update to users and it took some time to rectify the situation. He said that the company suffered greatly for the said disappointing move, learning from the situation affront, as per Business Insider.

It was said that some customers felt the abuse of not being able to choose whether they want to keep their preferred version or not; and Microsoft failed to hear out the side of its consumers. For the first two hours of the update's roll-out, the company resounded with numerous complaints and, with it, the lesson became apparent for Microsoft. It will presumably no longer do the same in the future.