CES 2017: AMD Targets Upper Class Video Game Players As Nvidia Seeks To Get Back Budget Gamers
JPThe Las Vegas CES 2017 showcased a lot of new tech and devices to the feasting eyes of the tech and gadget enthusiasts and among the highlights of the annual Las Vegas CES tech show is the three-way battle between Intel, Nvidia and AMD. Though it can be said that Nvidia and Intel have always been the top dogs in the processor industry, AMD is slowly gaining ground and starting to shake the status quo in the world of powerful gaming device.
The shakeup for processor dominance may be underway as AMD unveils its highly anticipated GPU architecture, the Vega. AMD has always been known to target budget video game players as Intel and Nvidia have long been the preferred choice of video game players who want more powerful CPUs and those who are seeking for high resolutions and frame rates. This, however, will be changed with the introduction of AMD's Vega.
To ensure the success of Vega, AMD did not imitate what Nvidia had done with its choice of GDDR5 memory but it actually opted to focus on the High Bandwidth Memory that can be seen on R9 Fury X. Dubbed as HBM2, the next generation graphic cards of AMD will have double the original bandwidth per pin and have eight times the capacity per stack of the original HBMs.
The cache controller of the new AMD Vega will also offer adaptive fine-grained movement. Among the key AMD Vega features is that it offers a high virtual address space of 512Tb and that AMD Vega's take on the HBM2 is said to have a smaller footprint.
Meanwhile, Nvidia seems to be more inclined to take back the budget conscious users they may have lost to AMD. Nvidia unveiled its GTX 1050 and 1050 Ti during the Las Vegas CES 2017. The new affordable GPUs unveiled by Nvidia will allow video game players to play both modern and classic video games at 1080p at 60 FPS on their laptops. According to Nvidia, the laptops that will be released with the new affordable GPUs will have a starting price of $699.
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