iPhone 7 Low-Light Photography Capabilities Showcased In One Night On iPhone Campaign [Watch Video]
Keisuke AkioApple has stretched its latest "Shot on iPhone" marketing campaign with a new one titled "One Night on iPhone 7." The company is looking to highlight the iPhone 7 and iPhone 7 Plus' low-light camera competence.
iPhone 7's Low-Light Camera Capabilities
The iPhone 7 and iPhone 7 Plus are equipped with one of the best cameras in a smartphone. Apple's latest flagships are loaded with optics that have an aperture of f/1.8.
This means that iPhone 7 and iPhone 7 Plus are capable of processing in 50 percent more light compared to the iPhone 6s. With this, the cameras can perform in extremely low light conditions.
According to Apple's latest marketing campaign, on the night of November 5, 2016 iPhone photographers traveled the globe, from Arctic ice caves and Indonesian volcanoes, to the clubs of Johannesburg and rooftops of Shanghai to test the phones' capabilities. Apple hired a group of photographers to extract life from dusk to dawn using the low-light camera on iPhone 7 and iPhone 7 Plus for their Shot on iPhone campaign.
The sights and scenes, as well as people they came across over the course of the night, resulted in a remarkable exhibition of nighttime photography. The result of their activities will be seen in 25 countries beginning January 31.
Wccftech notes that people use iPhone 7 and iPhone 7 Plus to take more photos than any other camera in the world. That is an impressive feat, considering the latest trend in pocket-sized cameras in the market.
In addition, with iPhone 7 and iPhone 7 Plus optical image stabilization, users do not have to worry about getting a blurry shot, at all. The photos, showcased by Apple in its latest campaign, are great testaments of the smartphones' camera power.
most read
related stories
more stories from News
Big news! Apple nearing agreement with Baidu for AI integration in Chinese iPhones. Stay tuned for the latest updates on this exciting collaboration.
ernest hamiltonSamsung expands Galaxy AI rollout to millions of users. S23, Z Flip 5, Z Fold 5 included. Explore the latest enhancements and features. Upgrade your device now!
ernest hamiltonExciting update alert! Google Messages Beta introduces Gemini for selected users. Experience enhanced chats with this new feature. Explore the latest innovations now!
ernest hamiltonRumor alert! iPhone 16 Pro to feature A18 Pro chip, enhancing AI with 6-core GPU. Stay tuned for the latest updates on Apple's next-gen device.
ernest hamiltonExciting news for Samsung users! One UI 6.1 update rolls out this week, introducing Galaxy AI for S23, Fold5, and Flip5. Explore the latest features and enhancements. Update now!
ernest hamiltonGoogle ceases Pixel 6a sales, signaling a strategy shift. Stay informed on the latest developments in the smartphone market.
ernest hamiltonWhatsApp beta update unlocks direct access to Meta AI via search bar. Explore the latest features and streamline your messaging experience. Update now for enhanced functionality!
ernest hamiltonUnlock savings with Samsung! New price offer promotion introduced for Galaxy S24 phone buyers. Don't miss out on this limited-time deal. Upgrade your device today!
ernest hamilton