TCL, the company behind TVs and Alcatel phones, gave a hint of its plans for CES 2017 early next year, and it will be mainly about Blackberry. With its agreement with the Canadian firm, TCL will release handsets under the brand of Blackberry. Enthusiasts and will get a chance to have a first look at the result of this partnership at the said event.
As mentioned in the press release, TCL "will unveil an evolutionary first in the mobile industry, which will include the addition of the new BlackBerry brand of smartphones, complementing the company's current portfolio" during the said event.
No additional information was mentioned on what specific things that TCL is planning were mentioned. It is not yet clear if the company will unveil mobile devices or just discuss what the company's future plans are.
CES, noted as the biggest tech show on Earth, most probably TCL will unveil a device and users can get it. TCL is perceived as very ambitious, hoping to bump up its position in the market to the upscale premium brand in the Northern America market. At the event, the company will lay out how it strategies to take the Blackberry brand legacy and take it to the next generation of mobile phones.
"We'll unveil more news at CES around our plans, showcasing the legacy of the BlackBerry smartphone brand, while also giving a glimpse into what new BlackBerry smartphones will offer as part of our bold new brand portfolio within [TCL]," mentioned in the press release by Steve Cistulli, the head of TCL in North America.
Though it is not yet certain whether a mobile device or devices will be at CES or launched at a later time, a key takeaway from the recent release is that the new handsets for BlackBerry are placed at a premium level as TCL shies away from economically priced devices. As CES 2017 happens, the mobile community will be watching out for any update and releases.
more stories from News
Discover the key features and security enhancements of Apple's iOS 17.5 update.
ernest hamiltonDiscover top iPhone apps that let you earn real money by playing games, scanning receipts, and staying active.
ernest hamiltonSamsung has reached a remarkable milestone, shipping nearly 3 billion smartphones since 2014. Discover how the tech giant's decade-long dominance and innovative advancements have solidified its leadership in the global smartphone market.
ernest hamiltonLearn about Apple's settlement in the class-action lawsuit over iPhone 7 audio issues, offering up to $349 compensation for eligible users. Dive into the details and implications of this landmark agreement.
ernest hamiltonThousands of Apple users experienced a major iMessage outage on Thursday evening, impacting communication across the U.S., Canada, and the U.K. Downdetector reported over 13,000 disruptions starting at 6 p.m. ET. Stay updated with the latest developments and potential fixes.
ernest hamiltonDelve into the complexities of managing screen time for children as parents navigate between practicality and idealism.
ernest hamiltonDiscover why the Pixel 7a outperforms the new Pixel 8a in this detailed comparison. Learn about the advantages in affordability, color options, and feature parity. Read now to make an informed choice!
ernest hamiltonDiscover the future of smartphone audio with Moondrop's MIAD 01. Explore its dual audio jacks and premium DACs in this in-depth review. Ready to elevate your music experience? Read now!
ernest hamilton