Amazon Prime price increase now official, will cost $99/year instead of $79

By Alexandra Burlacu | Mar 13, 2014 11:07 AM EDT

Share This Story

  • Print
  • Email

 

Amazon Prime prices are increasing for the first time since the service first debuted nine years ago, going up to $99 a year.

Rumors about a potential spike in Amazon Prime pricing have been swirling for a good while, and now Amazon has officially announced that it will indeed increase the price of its Prime service.

Follow us

According to the announcement, existing members will soon have to pay $99 instead of $79 to renew their membership, while Amazon Student members will have to shell out $49. The Amazon Prime Fresh membership will remain unchanged, priced at $299. Amazon offers more details on a support page regarding the Amazon Prime membership charge:

"If your membership renews before April 17, 2014, you'll be charged at a membership rate of $79. If your membership renews on or after April 17, 2014, you'll be charged at a membership rate of $99," Amazon explains.

Paying this annual charge for Amazon Prime membership offers several advantages, including free two-day shipping, Prime Instant Video, as well as the Kindle Owner's Lending Library.

Amazon noted that it has sent out emails to all of its subscribers, notifying them of the upcoming price changes.

Rumors about this price increase started to shape up back in early January, when Amazon reported disappointing earnings for the holiday quarter that had passed. The disappointing performance during the holiday season affected the company's stock, putting Amazon in a difficult position.

Amazon's stock has recovered since that tumble, but the company missed analyst expectations on both its top and bottom lines in the holiday quarter. The company has tried to offer budget-friendly solutions with all of its products and services, but a slight price increase in some areas was nonetheless expected.

As previously mentioned, Amazon Prime first launched nine years ago, and today it stands for far more than just a free shipping service. Although Amazon Prime members will not see these new price changes as good news, most long-time subscribers will likely choose to renew their membership anyway. Generally, Amazon prime members have grown very fond of the company's video streaming and Kindle libraries, and re-subscribing is likely worth it for most users despite the $20 spike in pricing. Even at $99 per year, the service is still a bargain considering what it offers.

 

 

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

© 2014 Mobile & Apps All rights reserved. Do not reproduce without permission.

Featured Video : Intel Pocket Avatars

Join Our Conversation

Smartphones
HTC One M8 Glamour RedRed HTC One M8 launching exclusively on O2 UK on Aug. 4
Verizon intros rewards program, the price is your privacy – What you need to know
Facebook Save feature now allows you to bookmark content for later reading (VIDEO)
Sony Xperia Z2 officially launches in U.S. for $699.99 unlocked
Tablet / Laptop / PC
Dell Venue 7 and Venue 8Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Gadgets
Amazon LogoAmazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC LogoHTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google DowntimeGoogle blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
PayPal iOS appPayPal for iOS update brings loyalty card support, other features and enhancements
Facebook Slingshot now official to challenge Snapchat – What makes it stand out?
Pinterest update brings Guided Search to desktop users (VIDEO)
SwiftKey goes free on Google Play, boasts great new features & improvements
Copyright © 2014 Mobile & Apps All rights reserved. mobilenapps
Real Time Analytics