BlackBerry breaks up with T-Mobile, cuts all ties with the Uncarrier
BlackBerry breaks up with T-Mobile, cuts all ties with the Uncarrier
Alexandra BurlacuBlackBerry is breaking up with T-Mobile, announcing in a press release that it is cutting all ties with the U.S. carrier.
The Canadian smartphone maker said that it will not renew its license with T-Mobile once the current one expires later this month, on April 25. According to BlackBerry, the reason behind this decision is that the two entities have too different strategies at the moment.
"BlackBerry has had a positive relationship with T-Mobile for many years. Regretfully, at this time, our strategies are not complementary and we must act in the best interest of our BlackBerry customers. We hope to work with T-Mobile again in the future when our business strategies are aligned," BlackBerry CEO and Executive Chair John Chen explained in the press release on Tuesday, April 1.
"We are deeply grateful to our loyal BlackBerry customers and will do everything in our power to provide continued support with our existing carrier or ensure a smooth transition to our other carrier partners."
BlackBerry has further assured its customers that this is just a business deal, and they won't be affected in any way. More specifically, customers using a BlackBerry device on T-Mobile's network will not face any hassle or inconvenience, as both companies promised to work together and provide a smooth customer service. This applies to both existing T-Mobile customers and those who plan on shifting to another carrier.
The decision to cut all ties with T-Mobile may hurt BlackBerry's sales to some extent, but the company still has a relevant presence in the country due to its partnerships with other major carriers such as Verizon Wireless, AT&T, and Sprint.
On the other hand, the ailing Canadian smartphone maker has been facing a tough time in recent years, yet it still hopes to turn things around with its BlackBerry Z30 smartphone. The handset sports a 5-inch 720p HD display, a dual-core processor clocked at 1.7GHz, and 2GB of RAM. While it's higher-end than other BlackBerry devices, it pales in comparison to current flagship smartphones from other companies.
With its latest decision to ditch T-Mobile, it remains to be seen whether BlackBerry's fortunes will improve or whether the company will sink even lower.
© Copyright 2020 Mobile & Apps, All rights reserved. Do not reproduce without permission.most read
related stories
more stories from Trending News
-
The Slip and Fall Law
The onus lies on you to prove to the insurance company that the property's hazardous situations caused your fall and injuries.
-
Tax Tips for Small Businesses
Tax is an uncomfortable subject for some people. It's complicated but compulsory. Small business owners may feel overwhelmed by the regulations
-
4 SEO Problems That a New Website Won't Fix
Are you considering blowing up your website and building it from scratch? Are you unhappy with how your current site is performing or ranking?
-
The Best Projects for Your Raspberry Pi
If you haven't heard of the Raspberry Pi, this device represents one of the best and most handy innovations of the previous decade. If you haven't heard of the Raspberry Pi, this device represents one of the best and most handy innovations of the previous decade.
-
Five Tips for Building a Website When You Don't Have a Lot of Time
There was once a time when websites were just for businesses and bloggers. That's not the case anymore. Today, everyone should have a website. Even if you aren't starting a small business and don't want to spend every spare minute writing articles for your blog, having a website is like having a digital business card. It's a great way to showcase your professional portfolio for anyone and everyone who might be interested in hiring you.
-
5 Things You Should Know About Investment Intelligence
Investors know that investing money is always a big decision. With that being said, on the one hand, there are risks involved, and, on the other, there are also opportunities for great returns. This causes investors to be very strategic about their decision-making process.
-
Tips for Using Google Ads in 2020
Google Ads is a tremendously powerful advertising platform. You can target specific types of people, searching for specific things at specific times of the day, in specific locations!
-
How to Use Digital Strategy to Promote Your Online Business
Your business's digital strategy must be revisited regularly and adjusted to your company’s needs. In the ever-changing world of online business, you need to make sure that your venture stays relevant and that you're always one step ahead of your competitors.
To have the biggest impact, build a strong website and concentrate on SEO, which you can boost through a blog. Focus on email marketing campaigns, press releases, and competitions to raise awareness. If you aren’t sure where to start, outsource to a consultant.
