By Alexandra Burlacu | Apr 14, 2014 10:05 AM EDT
Sprint and Spotify are reportedly looking to team up and offer a competitive music streaming service in the U.S., planning attractive deals for the carrier's customers.
All signs point toward a significant rise in popularity for music streaming services worldwide, but more prominent in the U.S., as digital music downloads in the country have considerably dropped over the past year.
According to a new report, Spotify and Sprint are ready to take full advantage of this lucrative market and join forces to compete at a higher level. With this deal, Spotify would gain access to millions of potential new subscribers, while Sprint customers would benefit from free trials and neat discounts.
"A planned tie-up between the two companies, similar to one already under way with AT&T and Beats Music, will feature free Spotify trials for Sprint customers and will give them the ability to pay for the service using the carrier's billing system, according to people familiar with the plan," Re/code revealed in a report. "Some Sprint customers may also qualify for discounts on Spotify's premium service, which costs $9.99 a month."
The publication further notes that Sprint plans to announce the collaboration with Spotify later this month, at an event in New York City on April 29. As expected with such deals, however, the partnership will require approval from the music labels that license music to Spotify, which means that it may take a while for this tie-up to materialize.
The aforementioned agreement AT&T has with Beats Music comes with some great deals for family plans, as well as extended free trials to lure in more customers. By teaming up, Spotify and Sprint would be far more competitive on the U.S. market and appeal to a wider audience.
If the latest rumor proves to be accurate, Sprint and Spotify will make their new partnership official toward the end of this month. Should issues arise with the necessary approvals, however, the launch may see some delays. As always with rumors, take this news with a grain of salt until official confirmation from the parties involved. We'll keep you up to date as soon as more information becomes available.