Mobile game Color Switch hits 130 million downloads after 1 year on the market
Shena GolosinoThe mobile game Color Switch has reached 130 million downloads a year after it has been launched.
According to Venture Beat, the cofounder of Fortafy games Zeb Jaffer said [in an email] that the massive number of downloads is the result of the team's hard work to further improve the game. It has been updated more than 50 times and there are more than 2 000 levels available to play with.
Color Switch is a puzzle game which tests your skills timing by tapping the screen to make a ball move and pass through color coded obstacles. The basic rule is to avoid the color that doesn't match the color of the ball. The game was made by David Reichelt and Aditya Oza under the publisher Fortafy Games in Sidney, Australia. Also, as reported by Venture Beat, it revealed that the developers took a week to make the game not to mention Reichelt was able to make it colorful despite being colorblind.
Color Switch is available on both iOS and Google Play and both also selected it as one of the best games of the year. It has reached the top charts just months after its release. Moreover, Color Switch was ranked No. 1 in the U.S. by iOS and it was ranked No. 5 by Google Play according to App Annie, a market researcher. Zeb Jaffer also said in an interview with GamesBeat that "People on social media are calling it the new Flappy Bird."
Meanwhile, according to Techcrunch, being a free app, Color Switch was able to climb its way to the top of the charts. But despite being a free app, the publisher and developers earn money through banner ads and in-app purchases.
If you haven't tried playing color switch, give it a try and don't get left out of the present game trend.
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