Apple No Longer Allows ‘Free’ and ‘Discounted’ Titles for App Store Apps

Apple No Longer Allows ‘Free’ and ‘Discounted’ Titles for App Store Apps

Charles Lim

Apple has implemented a brand new change to its Apple App Store that stops developers from indicating their app's price in their submissions. The Apple App Store currently contains a lot of apps with the words "free" or "discounted" on them, but those apps may soon disappear entirely in the coming months.

According to Venture Beat, Apple now does not allow any new submissions of apps that mention specific words on the software's title, screenshots, and other relevant metadata and tags. The move will have a big impact on developers who are trying to promote their apps mainly on the fact that they are offering it free of charge.

Apple had previously discouraged this practice as outlined in their self-published developer's guide for iTunes connect and the App Store product pages. While the documents contained stern warnings to discourage the practice, the company has now moved to block these types of submissions altogether.

While there are still apps that mention the words "free" or "discounted" in the App Store, developers who will want to update their app's listing information may be prompted to remove the banned words. As reported by Mashable, developers who will attempt to submit apps with the banned words will receive a popup that will inform them to remove the appropriate words from their submissions.

Apple then suggests that advertising the app's price would be more appropriately placed in the app's description. Users are then advised to navigate to the Pricing and Availability section of iTunes Connect to make the appropriate changes.

As of the moment, Apple is currently the only one that has implemented such a restriction. Google's Developer Program Policy for Google Play does not restrict apps from directly promoting their prices. This is also the same case with Microsoft's Windows Store Policies. The new change to the App Store submission policy was not officially announced and the company has also yet to comment on the implemented changes.

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