Nintendo President On Wii U: Barriers Removed For Hardcore Gamers

By Jonathan Charles | Sep 25, 2012 10:23 AM EDT

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In an interview with Forbes, Nintendo President and Chief Operating Officer (COO) Reggie Fils-Aime said that the company accommoates hardcore gamers with Wii U's improved hardware and developer support.

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"You're going to have beautiful graphics. You're going to have online multiplayer, and now you're going to have a same-room two player experience that you can't get anywhere else, because I'll be playing on the game pad, and you'll be playing on the big screen T.V.," Fils-Aime answered when asked how Nintendo courts players from rival platforms. 

Fils-Aime admitted that Wii saw a lack of third-party games due to the need for significant reworking to accommodate the console's weaker hardware. Conversely, Wii U offers integrated online developer support, and third-party developers are launching games for the console.

"Plus we're going have what we do best, which really are bigger, broader, key fan franchise driven games leveraging Mario and [The Legend of] Zelda and Donkey Kong. And I'll tell you what's interesting -- if you look at this current generation, for all of the noise around core gamer games, the best selling titles, the top four selling titles have all been Nintendo-published, first party, exclusive to Wii games," Fils-Aime revealed when asked if Nintendo can attract third-party developers. 

Nintendo announced Call of Duty: Black Ops 2 for Wii U on Sept. 13; the game will also be released on Xbox 360, PlayStation 3, and PC. Bayonetta 2 is exclusive for the console, an announcement that surprised many fans. Along with Bayonetta 2, Ubisoft's ZombiU is exclusive, along with the Rayman Legends. ZombiU is a day-of launch title. 

Marketing teams will help consumers understand Wii U's GamePad, Films-Aime also said. With competitors like Sony and its PlayStation Vita, poor sales may be due to a failure to show off the handheld's capability over television. Apple is perhaps the strongest example of how to show off a product's functionality; its recent advertisements demonstrate why it chose a bigger, four-inch screen.

Wii U will be released on Nov. 18 in the U.S. Basic and Premium editions are available.

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