Microsoft Will Launch More Phones That Will Be Very Different From The Rest, Says CEO
Microsoft's next handset might not even look like a phone, Satya Nadella, the company's CEO bravely declared this statement. It seems that Microsoft is about to introduce something different in the mobile phone market.
It is not a secret that Microsoft only gets 1.59 percent of market share when it comes to smartphones while its competitors, Android gets 65.19 percent and iOS consumes the remaining 31.06 percent, according to NetMarketShare via Mashable. With this figures, obviously Microsoft is so behind the track and the company's upcoming reinvention is a genius move to do. The last mobile handsets that Microsoft released was in November 2015 which are the Lumia 950 and 950 XL.
After almost two years, the company was dormant for their efforts in participating in the battle arena of smartphones, says ZDNet. Nadella said that Microsoft focused its mobile efforts on management, security and a certain feature that they called Continuum, which can turn a phone into a desktop. Continuum is a bit attractive feature that lets users have a desktop-like experience by hooking their Windows phones up to monitor, keyboard and mouse.
However, this feature was not properly regarded and it seems no one appreciated it as a special feature. Though Nadella did not discuss further on this matter but probably they will be working with HoloLens augmented reality and the same approach to what they did with Surface devices. The 2-in-1 concept Microsoft did with Surface devices is not done by other companies yet and it succeeds on this one. Using this trend initiated by itself, Microsoft is looking to the next big thing. With the recent release of its new operating system, the Microsoft Windows 10 S, the company is expected to deal more on holograms or 3D technology, just what it showcased in the NYC event earlier this week, says USA Today.
Microsoft showed off its View Mixed Reality that can be used by teachers for immersive school discussions. The company's innovative idea on this aspect seems to be soaring but they have to pay the same attention and integrate the same level of technology on their phones in order to have an edge to the growing competition.