By Sumit Passary | Oct 04, 2012 12:20 PM EDT
After Samsung's video advertisement took a dig at Apple, Nokia is now mocking the black and white colors of the iPhone 5.
The Finnish smartphone maker launched its Windows Phone 8 flagship smartphone the Lumia 920 recently, and the device is due to hit shelves in November. Nokia has taken to the new ad campaign to suggest that the iPhone 5 is lackluster compared to the Lumia 920.
The animated video advertisement's opening shots shows a drab and dull grey city with a queue of people in front of a shop, indicating the Apple store and the sea of people who lined up for the device. The advertisement shows that people are spending their hard-earned money to buy a handset with the number 5, pointing to the iPhone 5. When a man approaches the counter he is given a black handset and he says 'color.' At this juncture the black handset is drenched in a yellow hue and the dull, listless background music changes to a lively score. The advertisement then shows that the city is teeming with people who are attired in different shades like yellow and red, hinting at the different colors of the Lumia 920, which are a departure from the black and white variants that Apple offers for the iPhone.
With the latest video advertisement, Nokia is subliminally suggesting to smartphone users that life is colorful just like the colors of the Lumia 920 smartphone, which are available in yellow, red, white, gray, and black models.
Along with the lively colors, the Lumia 920 also features high-end features. The Lumia 920 sports a 4.5-inch curved glass WXGA LCD display with 1280x768 pixels resolution with 332 ppi. The smartphone packs in a 1.5 GHz dual-core Snapdragon S4 Processor and 2000 mAh battery. The Lumia 920 sports an 8.7-megapixel rear-facing camera with the much-touted PureView technology along with autofocus, dual LED flash and Carl Zeiss Tessar lens. The smartphone offers 32GB of on-board storage and no option to expand the memory using a microSD card. The device also supports wireless charging.
The advertisement may attract smartphone users who are looking for a high-end phone with vibrant colors. Time will tell if Nokia's advertisement can divert iFans to the new Lumia 920.
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