When building a mobile app, it's not enough to just have it displayed on the app store. Sure, people might come across it with a bit of effort, but you still need to market it accordingly if you want to have a decent user base.

For that, you need a central point. A page where you can better present your app, build a clear identity for it and grow its audience. So if you want to create a sense of excitement around your app and build a loyal community, you need to build a well-designed landing page for it. And nowadays, you don't even need to hire a team of designers and programmers for it. You can simply use a landing page maker to make your job easier.

What is a mobile app landing page?

We'll start with the basics. A mobile app landing page is no different from a regular one in most aspects - it's centered around a single product or service, presenting all its benefits and characteristics to its users. In the case of a mobile app, the landing page should focus on the app's features and unique selling proposition so your potential customers will be interested enough to click through, download your app and then install it.

The mobile app landing page is the first step in the customers' journey. And because first impressions matter, you should always aim to provide crystal clear information about the problems your app will solve.

Now that we got the basics out of the way, we'll go over the most important elements of an effective mobile app landing page.

#1: An Efficient Call-to-Action

The whole point of the mobile app landing page is to get your customers to follow the CTA (call to action). The main CTA on your page should be the one that sends the visitors to the appropriate app stores. Some landing pages use calls to action that push the customers to complete a contact form to download the app. But in all honesty, our advice would be to keep the whole process as easy as possible.

Every element on your landing page should be centered around the CTA, making this the single most important one. A good CTA will turn the window shoppers into loyal customers. And loyal customers will recommend your app to their friends, bringing in even more followers.

#2: A Catchy Headline

The second most important element of a good mobile app landing page is the headline. After all, it's the very first thing your visitors will see. The most important thing about the headline is the main benefit - how is your app going to improve or change the lives of your customers? You don't have to overcomplicate yourself with wit and puns in the headline. Just make sure it gets the point across and makes the user want to find out more.

A good headline will catch the users' attention and intrigue them. Try to keep it short and snappy, while illustrating the main benefit. You don't need to write lines of copy because that's the job of the next element.

#3: Good Body Copy

The body copy is the section where you expand on the benefits and value of your app. You need to write just enough to answer any unasked questions a user might have, but short enough to not bore them.

Don't overcomplicate this step either. When writing body copy, its length will depend on your app's industry. For example, if you're selling a mobile game, you will keep the text at a minimum, while focusing on the visual aspect. If your app is focused on lifestyle or health, you will need more text to convince your visitors to download it.

#4: Testimonials

Your mobile app landing page needs a section for testimonials. This will show any new visitor that your app is trustworthy and it's definitely worth their time. If your app is new and doesn't have any users yet, you can simply send it to friends and colleagues to try it. Their testimonials will still be enough social proof for any new visitor.

If over the years, your app has won any awards, don't be afraid to showcase them on the landing page. If not, you can simply add a total number of downloads. There's strength in numbers and that's what your visitors are also going to think.

#5: Attractive Media

Last but not least, your mobile app landing page needs something to make it stand out. You can achieve that by using engaging visuals. When it comes to your landing page, don't be afraid to add a bit of eye candy to it.

While they might make your landing page look pretty, that's not their main function. The goal of any visuals you add on the page should be enhancing the story you're telling about your app and showcasing the app itself, along with its benefits.

Final Thoughts

When creating an effective mobile app landing page, never take the elements separately. They should all come together to create both a cohesive experience for the user and tell the story of your app as best as possible. The landing page is the very first impression the user gets about your app. And because first impressions can't be changed that easily, make sure your visitors will remember your app.

Once this page is up and running, never stop promoting it. Google ads, social media posts and good SEO are just a few options. Before your app can get downloads, people need to hear about it first. So focus your marketing efforts on this landing page.