You might have developed the best game in the world but unless you promote your game and showcase it to the world, it won't do wonders for you. The internet is full of all sorts of games and apps and the pool of games and apps is such a huge one that you cannot expect your app/game to hit the top spot. You have to work for it and promote your game and along with that provide the best features so that more and more users will install your app.

App developers are able to offer the best gaming features but they are reluctant to promote their games because they don't know much about it. If you are an app developer and looking to promote your game then here are some useful tips for you:

1. Finish Your Game/App

The first thing that you should do in order to promote your app is to finish and optimize your app because if you submit a beta version of the app and start promoting it then you won't be able to get good user ratings because of bugs. Before you submit your app to the play store or app store, you should make sure that your app or game is fully finished and optimized, otherwise, low user ratings will completely blow up your plan permanently and you won't be able to achieve your goal.

2. Have A Beautiful App Icon

Having a beautiful app icon along with a catchy and luring description is very important. If you want to lure users into downloading your game then the first thing they would notice is your game's icon and the next thing is the description. If both of these things are taken care of then it won't be a problem, however, if both of these things are done poorly then don't expect many users to install your app. Think about it, have you ever downloaded a game or app without an icon or description? 

3. Submit It On Different Marketplaces

The two most common marketplaces for mobile games and apps are Google Play Store and App Store but there are several other stores available where you can submit your app and it will result in your app getting more installs and ultimately more users. Examples of other app stores include the Amazon app store, the Huawei app store, etc. You can submit your game to these stores to have more users.

4. Develop A Freemium Version

One of the best ways to get users to download your game is by developing a freemium game. One of the best ways by which you can get people to download your game is by making a freemium game. Free games and apps can get a user base easily and the game will be playable for free users and if any user wants then he/she can buy the add-ons or full version of the game.

5. Promote Through Facebook Ads

You can also promote your game through Facebook ads which have become another great way to get a lot of installs. Facebook ads is a paid medium using which you can promote your game on both Android and iOS. The best thing about using a paid medium for promoting your app is that you can target your audience and only the people who are interested in similar things will be shown the ads about your game. 

For instance, if you have to build a Solitaire game that has different variants of the game such as Freecell, Spider Solitaire, Klondike Solitaire, etc and your target audience is people who are interested in 'Card Games' then the ad of the game will be shown to people who are interested in card games only.

6. Promote Through Paid Reviews

Promoting your game through paid reviews is another way by which you can effectively promote your app. It is one of the effective ways by which you can pay people to give you reviews that will help increase the user count. There are different platforms available that offer paid reviews and you can take help from these platforms to promote your game.

7. Use Social Media For Promotion

Social media is another medium using which you can effectively promote your game. There are tons of social platforms available where you can promote your app. People on social media are keen on such apps/games and if your app or game is a good one then it might get a lot of attention.

8. Submit Your Game on Product Hunt

Product Hunt is a website where you can submit and promote your new app/game. If you have recently developed a game that you want to promote then you can submit it on Product Hunt and if the game is worth it then it will get attention from people and they would vote for your app.