For any app, whether it is on the play store or app store, it is important to have an amazing description because it might be the first thing that the users will see after the logo of the app. If your opening sentence or paragraph is not a good one then forget about users installing your app, they will leave the app before reading anything else. So, you can see how important it is to have a catchy description that can lure the users into downloading your app.

But what makes an app description good and better than the rest? How to write an app description that will be able to lure and attract users into downloading your app? How can you tell your app description is an effective one?

Well, to help you with writing an amazing description for your app, here are some tips that will be helpful in this regard:

The First 3-4 Lines Are Important

For an effective and engaging app description, the first 3-4 lines of the description are imperative and you should focus most of your energy on these lines as they will define whether the users should download your app or not. One of the ways by which you can write an effective and engaging app description is by getting the users' attention that may involve how your app can help them or solve their problems and why this app is useful.

If you start off good then you will be able to keep the users engaged and keep them reading the app description. If your first paragraph is a catchy one and you are able to engage the users then chances are that users will download your app.

Focus On The App's Features, But In A Light Manner

When writing an app description then focus on your app's feature and also on the value that you will be providing them. You should let the users know that their app is exactly the thing that they are looking for and how it will be able to solve their problems.

In the app description, target your users' interest and why they should download and use your app instead of boasting all about your app. You should let the users know why you created this app and why it is better than the rest of the available and also, never lie about the features that your app doesn't have. The users get furious when they don't get the features that they were promised and rank poorly on the app stores.

Don't Stuff It With Keywords

Don't load the app description with keywords because that is all gonna look spam to the users and whether your app is useful or not, they will get the initial impression that this app isn't worth downloading and they will simply move over to any other app. Loading your app's description with keywords is the worst thing that you can do for your app.

For instance, if you have built an app of Scrabble Word Finder, a tool that can help you will games like Scrabble, Words With Friends, and other similar apps then instead of spamming and stuffing the description with keywords, you should use all of the keywords naturally so that everything looks natural and the users do actually end up downloading your app.

Keep Everything Short & Simple

Keep everything short and simple because an average user is not able to understand all the technical terms that will be related to app development. So, if you want your users to stay and download your app then you keep everything simple and short. Don't overwrite app descriptions, give the users a brief overview of what they will be getting and let them find out the rest by themselves by downloading the app.

Highlight Key Features

Highlighting the app's key features is important because your users want to know what makes your app different from the rest. If you were to mention all the features then not only will the description get too long but the users wouldn't be interested in such an app. Only write and talk about those features that are unique to your app and not available in other apps available on the market.

Think Like A Consumer

Last but not least, you should think like a consumer or an average customer when writing an app description and not like a publisher. You should keep the users in mind when writing a description for your app and also look at the tone of your competitors, how have they written app descriptions for their apps. Take some time to review the app descriptions of other apps, their tone, how they describe their features, and try the same for your app.