Boosting website traffic can be frustrating and confusing sometimes. If your design is on point and your content is excellent, why does your traffic remain stagnant? Well, boosting website traffic goes way beyond visuals and even content quality.

You can't assume that people will find your website just because it's good. While quality is extremely important, you also need to attract visitors from outside sources, which is exactly what will be discussed in this article. Below you will find 7 free ways to boost website traffic.

1.   Keep track of what works and what doesn't

Before taking any major steps to increase website traffic, you need to have a clear tracking system set that will show you which tactics work and which don't. One of the best ways to do this is by using trend analysis. Trend analysis benefits range from showing you if there are patterns between two variables to helping track changes in various website metrics, such as website traffic.

Trend analysis can show whether there is an upward, downward, or horizontal trend in website traffic. This will help you make informed decisions on which traffic-boosting tactics to expand further and which to quit.

2.   Don't neglect SEO

SEO remains one of the most crucial factors in increasing website traffic. If you have great and informative content but fail to adhere to basic SEO rules, your website content may not appear in search engines at all.

Here are some basic SEO steps that will improve your website's rankings in Google:

●       Focus on high-traffic and low-competition keywords. High-competition keywords are difficult to rank for if your website is small and fairly new.

●       Add some LSI keywords to your content (keywords that are related to your focus keyword). These will show Google that the topic of your webpage or blog post is relevant.

●       Don't over-optimize your content. Google can tell when websites look too artificial.

3.   Have a blog and add new content regularly

By creating blog content on various topics related to your niche, you can attract new visitors to your website. Do some keyword research to figure out what people want to know and get to writing. The most important thing is to create valuable content that would make visitors view your website as a reliable source that they would want to come back to and recommend to their friends.

4.   Build a presence on social media

Social media is a great way to engage with people and invite them to visit your website. If you don't have much of an audience yet, use hashtags to attract people to your accounts. Don't just promote your website and products but rather try to stand out from the crowd by posting valuable content to your accounts.

Be friendly, communicate with your audience, and figure out what kind of content they need from you. This way, your followers will grow, and they'll naturally be drawn to visit your website.

You might also consider boosting a post on Facebook, which is a relatively cheap way of promoting posts, and can help to bring extra traffic to your website. 

5.   Add social media share buttons to blog posts

Social media share buttons are extremely powerful when it comes to growing website traffic. Think about it: when a single user shares your content to their Twitter account, hundreds of people see it. When hundreds of people share your content, tens of thousands of people see it.

Make sure your blog posts have share buttons to Facebook, Instagram, Twitter, or any other major social media platform relevant to your content.

6.   Write guest posts for other websites

Take advantage of another website's traffic by writing a guest post. Find websites that have fairly high traffic and high-quality content that fits your niche. Once you find one, check if there's a guest post policy in place. If not, it's still worth a shot to send them an email and try to get a guest post.

Make sure the article you write will reference you or your website in some way. While you can't expect to write a super promotional article, you should be able to add a link to your website or a bio of yourself at the end.

7.   Take advantage of forums

Forums are a great way to quickly and easily boost your website traffic. Many people rely on forums to provide them with honest and reliable information, and you should absolutely use that to boost your website traffic.

Find threads that discuss relevant questions and give people in-depth and informative answers. After you answer a question, invite readers to visit your website for even more information on the topic.

Conclusion

It will take some time and effort to increase your website traffic significantly. The most important thing is to not give up. If you keep learning new things and put in the work, you'll certainly reach your goals. Always keep track of your progress because seeing your traffic grow little by little will motivate you to keep moving forward. Good luck!