Writing a good YouTube description can increase views and spark interest in the minds of your audience. If you are capable of writing a good description you are right on the track to have more subscribers, longer watch hours and better view counts. People are often focused on things like banner maker for youtube and video thumbnails (which are very important indeed) but they often neglect the description part.

In this post, we will share some useful tips that will help you write a mesmerizing video description. Follow these tips while writing the description for your next video and you will see the difference yourself.

1. Be Specific

When it comes to writing a description for your video, you need to be specific about the content. Using the right keywords in the video description will help YouTube categorize your video and recommend it to the right audience.

2. Do Keyword Research

Keywords are very important if you want your account to be visible on YouTube. There are several great tools such as Keyword Planner, Google Trends and Google Ads that can help you with your search for the right keywords. Once you have found the right keywords, use them in your video description and see how your video gets more reach.

3. Offer Value

Always make your video description a value proposition. Why should your audience watch this video? What is unique about your channel and why should people consider subscribing to it? These are some important questions that you need to ask yourself when writing your next video description.

4. Use Searchable Keywords

YouTube videos are most found by searching on Google and not YouTube itself and the only way to make your videos appear in those searches is to use searchable keywords in your YouTube video description. A simple way to check if a word is searchable, you should search it on Google and see how many results you get. The more results you get the better the keyword.

5. Learn to Use Keywords

Once you learn the right way to use your keywords, you are on the track to writing a great video description. Don't overburden your description with the same keywords and only try to use them 2 to 3 times in a post. Keyword stuffing is never good and might result in your video disappearing from the search results.

6. Avoid Clickbait

Clickbait is a very controversial topic and in our honest opinion you should stay away from clickbaiting your audience. If you trick your viewers into watching a video by writing a tricky description, you run the risk of angering your audience and getting dislikes on the video. If your dislike to like ratio gets too high, it might signal YouTube that your channel is not worth promoting.

7. Add a Call-to-Action

Adding a call to action in your video description will make your audience engage more with you and you will be able to have better stats for your channel. Asking your audience to like and subscribe after you have their attention is a great way to boost your channel's engagement and gather new subscribers. A call-to-action focused video description is a must!

8. Write Like a Human

Your YouTube video descriptions need to feel natural. If you just stuff a bunch of keywords in the description, it not just looks unappealing but it also puts you at the risk of getting flagged by YouTube. Writing a natural description is very important and you should keep this in mind next time you write a video description.

9. Check Description on Multiple Devices

Writing a good description is useless if it doesn't display the way you intended it. There are so many different devices these days and each device has different software and screen size. To make sure that your video description is being displayed the way you wanted it, check it on multiple devices. There should be coherence among all devices and your descriptions should be displayed the way you want them.

10. Don't Stress About Video Tags

According to YouTube itself, video tags play a very minimal role in how your videos are perceived. This doesn't mean that you should totally ignore the tags but there is no need to put too much effort into video tags.

Conclusion

YouTube video descriptions are usually neglected but they are a very powerful tool to boost your channel's engagement rates. If you follow the above-mentioned tips carefully, you will be able to write a video description that will not only increase your engagement ratio but also give your viewers all the necessary information that they need before watching the videos.