Owned by serial entrepreneur and investor Allirajah Subaskaran, Lyca Group is a leading name in the global mobile and telecoms industry. This article will explore the increased need for mobile solutions in business, a demand Allirajah Subashkaran will be well aware of as CEO and founder of Lyca Mobile, having demonstrated a passion for the real-life applications of mobile technology through his pioneering role in the telecoms industry.

Over the years, business strategies have transformed, with many advancements fuelled by the swift integration of innovative technological tools to automate tasks and make operations simpler and more efficient, boosting productivity exponentially.

Mobile technology is one such advancement that has taken the business world by storm, with mobile device penetration being both rapid and on a monumental scale. Over the last decade, the shift towards mobile technology has transformed the economic landscape, with mobile connectivity and communication changing the way that business communicators plan, create and distribute messages.

Recent developments in mobile technology have driven vast improvements in numerous aspects of industry, particularly in the realms of business communication. Mobile devices play an increasingly important role in the lives of customers. With vast swathes of the population searching online for products, businesses need to invest in ensuring that their websites are appealing, engaging and responsive.

From the retailer's perspective, mobile apps have spawned an entirely new market. Take for example 3D mobile apps in the real estate industry, helping to convey the layout and concept of a property to potential buyers long before the development process has even started. In addition, mobile technology also allows customers to provide feedback and raise concerns about products quickly and easily, promoting expectations of a swift and helpful response to their comments or queries.

Mobile technology has changed the world of retail almost beyond recognition, with companies such as Apple, Samsung, Amazon and PayPal enabling consumers to complete transactions in the palm of their hand. Continually adapting and improving, mobile technology allows consumers to compare product prices, shopping from anywhere 24/7. It also paves the way for retailers to offer unique, highly personalised shopper journeys, creating positive experiences through implementation of innovative mobile technologies that consumers feel confident and comfortable using.

In addition to enhancing the customer journey, mobile technology also facilitates increased collaboration between colleagues - presenting scope for companies to expand their workforce to a global network, with mobile devices connecting colleagues in different countries. Smart mobile devices have made it possible for co-workers to connect via video calls, online meetings and teleconferences, enabling mobile users to join conference calls and group meetings and contribute to discussions as if they were physically present. This capability eliminates lag, improving workplace productivity while enabling employers to offer unparalleled flexibility to employees.

From retailer apps that enable customers to make purchases online to in-store beacons that provide an added dimension to the push-based app concept, modern technology has transformed the world of marketing, enabling businesses to reach millions of potential customers via mobile. According to a report published by Mordor Intelligence, the number of online shoppers more than doubled from 2015 to 2021, rising from 413.25 million to 842.1 million in China alone.

Many large companies are implementing increasingly sophisticated mobile payment app technologies to support this new world of mobile retail, enabling customers to make mobile transactions via their preferred payment method and improving shopping experiences by making the process more personalised and convenient than ever before.