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How to Make Money on TikTok - Discover 5 Effective Tactics

How to Make Money on TikTok - Discover 5 Effective Tactics

Austin Jay
How to make money on tiktok
(Photo : Unsplash/Solen Feyissa)

No wonder TikTok has approximately 3 billion downloads and 50 million daily users - this platform is a gold mine for business and a fun place to post videos. It is now the sixth largest social media network globally, giving a considerable audience for content creators seeking to monetize their content.

Other methods to convert your creative content into cash include the TikTok Creator Fund, sponsored content, and even direct product sales through TikTok Shop.

Can TikTok Help You Make Money?

There are many ways to earn money on TikTok. TikTok's Creator Fund accepts applicants with 10,000 genuine followers, 100,000 views in the last 30 days, and residency in select countries.​ Besides, one can make money through various methods, which have equivalents on Instagram and YouTube for those without a massive following. 

Also Read: TikTok Vs YouTube Shorts Vs Instagram Reels: What Is The Best Choice For Short Form Videos?

5 Ways on How to Earn Money in Tiktok

Join TikTok Creator Next

If you want to make money from your TikTok account, sign up for TikTok Creator Next. It gives you access to different ways to earn cash. You have to be 18 or older, have posted at least three videos in the last month, have at least 1,000 people watch your videos, follow the rules for how many fans you need based on where you live, and be from the US, UK, Germany, France, Italy or Spain.

 @pacmanj Tiktok is paying all content creators … #creativityprogrambeta #fyp #foryou ♬ original sound - PacMan J  

The TikTok Creator Fund is part of Creator Next, and it awards money to creators who meet specific qualifications, such as being 18 years and above, having 10,000 followers or more, and attaining 100,000 views or more within 30 days.

Marketers and influencers can interact through TikTok Creator Marketplace, where creators can accept digital gifts from viewers, which can be monetized through sales of Live Gifts and Video Gifts.

Partner With Your Favorite Brands 

Partnering with brands for sponsored content on TikTok can be lucrative, given the $16.4 billion global value of influencer marketing in 2022. However, aligning brand partnerships with your values is crucial to maintain authenticity. Choose brands you love, ensuring your sponsored content aligns with your regular posts.

@thetarynhart How to work with your favorite brands! #influencertips #workwithbrands #socialmediatipsandtricks ♬ Steven Universe - L.Dre  

Creating a press kit showcasing your achievements and personality can attract brand collaborations. Demonstrating your ability to drive sales through non-sponsored posts enhances your appeal to potential partners.

Utilize TikTok's Branded Content toggle to maintain transparency and authenticity, fostering trust with your audience and adhering to platform guidelines.

Use TikTok Shop and Sell Products

TikTok Shop provides brands a platform to seamlessly integrate ecommerce, allowing for a personalized digital storefront within the app. Sellers located in the UK, Chinese mainland, Hong Kong, or Indonesia can collaborate with creators to sell products through TikTok videos, TikTok Live, and the product showcase tab.

Creators need a standing account, 1,000+ followers, 50+ video views in the last 28 days, and must be 18 years old.

 @realecomdave TIKTOK Shop step by step guide! #howtosellontiktokshop #ecommerce #tiktokshop #smallbusinessowner #howtomakemoneyonline ♬ original sound - Ecomdave  

This innovative feature enhances direct product sales and brand engagement, offering a dynamic retail experience for sellers and creators on TikTok.

Create Promotional Videos for your Product or Services 

Creating promotional videos for your product or service on TikTok is a direct and effective way to generate income. Showcase the unique features of your merchandise or services by engaging TikToks and utilizing the platform's creative features.

Ensure to include a link to your website in your bio for easy access.

Additionally, consider developing personalized merchandise, as demonstrated by successful examples like Tika the Iggy's branded clothing or makeup brands like Fenty Beauty and Cocokind, which have excelled in the merch game.

This approach leverages TikTok's visual appeal to captivate audiences and drive sales.

@sellerinteractive Sometimes, the simpler it is the better. Here’s some video ideas on how you can promote your brand/business on Tiktok #howtosellonamazon #amazonfinds #videomarketing ♬ Gravity - a2zMP3  

Collect Gifts from Live Viewers

TikTok viewers can express their appreciation to creators by sending virtual gifts, which ultimately convert into monetary rewards for the creators. Users purchase "Coins" from TikTok and send these virtual gifts during live streams or engaging videos.

These gifts are then transformed into "diamonds," once a creator accumulates enough diamonds, they can exchange them for real money.

The conversion rate is two coins to one diamond, each valued at $0.05. To make this a substantial financial opportunity, creators typically require an engaged and generous audience.

 @joyblznartooni Woooo! What an amazing gift! Join me LIVE every dat for fun and laughter! #tiktokstars #joyblznartooni ♬ original sound - JOYanne  

 Related Article: TikTok Trends: Discover And Leverage Them For Your Content

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