By Khurram Aziz | Nov 13, 2012 09:58 AM EST
From Tuesday November 13, users in the UK, Germany and France will be able to watch movies and listen to music streamed through Google TV-enabled devices.
The new feature can be accessed via Google Play on a set-top box or integrated into the latest HDTVs from Samsung, Sony and LG.
The three European countries are the first outside the US to have access to streaming content on Google TV's, which was previously impossible due to cross-border licensing deals.
However, unlike in the US, customers from these countries will not be able to download the content to other Android devices such as tablets or smartphones, though it is hoped this limitation will also soon be addressed.
On its official blog, the company also apologized for an earlier post which said the service would launch in more countries in Europe, such as Spain and Italy as well is in Canada and Australia.
"We're sorry for an earlier post that said we're launching in more countries on 11/13, but stay tuned as we're bringing Google Play to more countries all the time."
Google TV officially launched in 2010 and came to several European countries, without the capability to stream movies, four months ago.
The service allows users to pay for online streaming, however, securing licensing and distribution rights for content has been one of the biggest headaches for Google, which is also looking to make the service more widely available, including on its new Nexus 7 tablet.
Amazon faced similar issues with the launch of the Kindle Fire HD, despite having access to its huge ecosystem of multimedia content. The company hadn't negotiated cross-border licensing with the rights holders until recently, but has now secured deals with major record labels and film studios.
Similarly, Google has recently cut deals with both Twentieth Century Fox and the Warner Music Group to bring even more titles and music catalogues to the Google Play store in time for its expansion outside of the US.
Details of what content users in the UK, Germany and France will be able to watch or listen to will not be known until it becomes available on Tuesday.
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