Rumors of an Apple TV have been making rounds for quite some time, and Apple CEO Tim Cook has added more fuel to the fire.
While not explicitly saying that Apple is working to launch a TV set sometime in the future, the CEO did mention that the television industry is an intense area of interest for the Cupertino giant.
In an interview on Thursday, Dec. 6, on NBC's "Rock Center," Cook focused mainly on outsourcing and manufacturing talks. The intriguing reference to the long-rumored Apple TV was just mentioned in passing, but stirred great interest nonetheless.
"When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years," Cook told NBC's Brian Williams during the interview. "It's an area of intense interest. I can't say more than that."
In other words, the Apple CEO has basically announced that the Cupertino tech giant may finally be ready to enter the TV market, upping its rivalry with Google. The search giant's Google TV has not exactly enjoyed wild success, but Google still hopes to someday change the way consumers watch television. With a little competition, things may pick up steam and advance at a more rapid pace, with more exciting offerings.
While rumors of a Siri-powered Apple HDTV, or iTV, have been swirling for much of the year, Cook has never actually suggested that Apple was working on a TV until now. Last year, however, a quote from Walter Isaacson's authorized biography of Apple co-founder and late CEO Steve Jobs drew intense attention.
Before he died, Jobs told his biographer that he wanted to "create an integrated television set that is completely easy to use," and would sync with iCloud and the company's iOS devices.
Back in May, Foxconn CEO Terry Gou said his company was getting ready to start producing an Apple iTV, fueling a slew of analyst reports heralding the imminent arrival of and Apple TV. The iTV reportedly features an aluminum construction, Siri, and FaceTime video calling.
Cook's comment is the biggest hint yet that Apple is working on an HDTV, however nothing is certain for now. The CEO did not reveal any details about the company's plans, no projected price range, and certainly no word on when the purported Apple TV would become available. On the other hand, now it is almost certain that Apple will eventually enter the TV market.
most read
more stories from Gadgets
Discover the hidden gems! Explore our list of the top 6 underrated smartphones you should consider now.
ernest hamiltonExplore the top 6 water-resistant phones of 2024, designed to withstand any adventure. Stay connected, rain or shine!
ernest hamiltonDiscover the top smartphones of 2024 tailored for music and movie enthusiasts. Elevate your entertainment experience today!
ernest hamiltonDiscover the top 5 Android phones tailored for students in 2024! Don't miss out on this comprehensive guide to find the perfect device for your academic journey.
ernest hamiltonDeciding between Samsung Galaxy S20 FE 5G and iPhone 13? Find the best phone for teens with this detailed comparison.
ernest hamiltonDiscover 8 Parent-Approved Phones for Kids and Teens! Make the right choice for your child's first smartphone. Read our guide now!
ernest hamiltonGalaxy S24 Plus vs. iPhone 15 Plus: Clash of flagship titans! Explore the battle between Samsung's latest Galaxy and Apple's upcoming iPhone. Discover which reigns supreme!
ernest hamiltonMidrange Android showdown: Nothing Phone 2a vs Asus Zenfone 10. Discover which device reigns supreme in our in-depth comparison. Read now for the ultimate smartphone decision!
ernest hamilton