With just a little over a week left for the annual Consumer Electronics Show (CES) in Las Vegas to get underway, Samsung is increasingly teasing its TV plans for 2013.

The CES is always oozing with cool new gadgets and all sorts of tech goodies, and this year it is expected to showcase offerings from the crème de la crème of the tech world. Samsung has the hype machine running at full speed ahead of its big TV launches for CES 2013.

After posting its official CES 2013 teaser video last week, confirming plans to launch a new TV, Samsung has now followed up with more teasing. In a somewhat vague post on the company's Samsung Tomorrow blog (Korean), a new image seems to point towards a translucent portrait TV.

"A true innovation of TV design is coming up with an unprecedented new TV shape and timeless design," touts the company, without offering any further details.

Samsung is known for launching prototype TVs at the annual CES show. At CES 2012, for instance, the company unveiled a 55-inch OLED and 70-inch 4K Ultra High-Definition (UHD). While a prototype portrait display doesn't sound too crazy, demand for such a size is yet unknown and tough to predict as most modern TVs come with 16:9 displays. However, a translucent display, such as those found on Samsung's refrigerators, may spice things up and make its new offering more interesting.

It's tough to say anything with certainty without any further details, but the accompanying image of the portrait-oriented translucent frame does give a few hints. On the other hand, a translucent TV may prove somewhat difficult to sell - unless one places the TV in front of a window or some magnificent setting, the unit would offer a marvelous view of the wall behind it or, even better, the TV mount.

Samsung has also announced plans to revamp its Smart Hub platform at CES 2013. The new hub will reportedly break things down into five categories: Movies & TV Shows, Apps, Social, Photos, and Videos & Music.

The Korean company had previously teased that "something new" is making its way to this year's CES, but it remained unclear whether Samsung is planning to shake things up in terms of TVs or mobile devices.

The TV industry has seen a flat-screen boom at one point, but in recent years it has been sluggish. Customers have been shy about new purchases, and instead chose to settle for the sets they already had. For Christmas, however, customers flocked to buy new TVs, and Amazon reported selling enough sets to cover all the fields of every NFL stadium. Could the new trends, standards, and offerings boost the TV industry again?