LG Launches 55-Inch OLED TV In South Korea For $10,300

By Khurram Aziz email: k.aziz@mobilenapps.com | Jan 05, 2013 11:29 AM EST

Share This Story

  • Print
  • Email

LG has launched its first OLED TVs in South Korea after taking orders for the 55-inch sets at 11 million won, or $10,300.

The TV, which features the new display technology based on organic light-emitting diodes, is reportedly thinner than Apple's iPad and consumes less power than current liquid-crystal displays. LG is hoping that its OLED TVs will revive the fortunes of a flagging TV market, where consumers are switching to mobile devices to watch video.

Follow us

LG, the world's No.2 TV manufacturer, promises delivery of the new TVs from early February, with plans to display them at 1,400 retail outlets in South Korea. The sets will arrive in the United States, Europe and other Asian markets during the first quarter of 2013.

Sony was the first company to showcase OLED TVs with its 11-inch offering in 2007, but the Japanese company failed to follow up with a bigger display.

LG's main rival, Samsung, is also planning a 55-inch OLED TV set for 2013. Both companies showcased their new screens at CES last year and were expected to launch them in August. However, mass production challenges and anticipated high retail prices caused delays.

The Web site My Broadband, citing a report from DisplaySearch, says global OLED TV sales are forecast to explode from 50,000 units this year to 1.7 million units in 2014.

"That is still only a fraction of the roughly 250 million TVs of all kinds expected to be sold worldwide in 2013," said the Web site.

Sophia Kim, an analyst at Woori Investment & Securities, told My Broadband that the launch of LG's OLED TV has more of a symbolic meaning for the company, proving that it is ahead of its rivals.

"It will take another two to three years for OLED sets to become more affordable and thus commercially successful, because consumers will start buying them when prices halve to around 5 million won."

Last year, Sony and Panasonic announced a partnership to jointly produce large OLED display panels, but neither company has made any further announcements.

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

Join Our Conversation

Purported HTC Desire 620 Purported HTC Desire 620 leaks online, looks retail-ready
LG G Flex 2 to debut at CES 2015 in January, come as ‘major upgrade’
Archos 80 Cesium officially debuts as budget Windows 8.1 tablet
Moto X (2014) hits Republic Wireless on Dec. 10 for $399 contract-free
Tablet / Laptop / PC
Dell Venue 7 and Venue 8 Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Amazon Logo Amazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC Logo HTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google Downtime Google blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
Flipboard for Windows Phone Flipboard for Windows Phone finally available, but requires 1GB of RAM (VIDEO)
Vine gets major update, lets you upload previously-shot videos & more (VIDEO)
BlackBerry Messenger (BBM) finally hits Windows Phone – Available as a free download now
Instagram releases Bolt ephemeral messaging app in select markets to challenge Snapchat
Copyright © 2014 Mobile & Apps All rights reserved. mobilenapps
Real Time Analytics