LG Starts Taking Pre-Orders For 55-inch WRGB OLED TV - $10,000 Each

By Alexandra Burlacu email: a.burlacu@mobilenapps.com | Jan 06, 2013 03:10 AM EST

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LG has just announced that it will start accepting pre-orders for its 55-inch WRGB OLED TV in South Korea this month, for $10,000 a piece.

Starting Thursday, Jan. 3, more than 1,400 LG retail stores in South Korea will begin taking orders from customers, with delivery set to begin in the first week of February. Over the next couple of months, LG will also announce other markets where the TV will be available, along with dates and pricing details for each location.

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The announcement comes just days before the annual Consumer Electronics Show (CES) kicks off in Las Vegas. At CES 2012, an early version of the revolutionary TV won the "Best of Show" award.

"We are extremely pleased to be able to make this announcement at the start of the new year because we believe that OLED will usher in a whole new era of home entertainment," boasted Havis Kwon, President and CEO of LG's Home Entertainment Company. "Not since color TV was first introduced 60 years ago has there been a more transformational moment. When high definition TV was first introduced 15 years ago, the public's reaction was 'wow!' but when customers see our razor-thin OLED TV for the first time, they're left speechless. That's a clear indicator that OLED TV is much more than just an incremental improvement to current television technology."

Speaking of razor-thin, the unit is 0.16 inches (four millimeters) thin, and weighs in at less than 22 pounds (10 kilograms), while its superior WRGB technology promises to deliver extremely vivid and realistic images. Meanwhile, the TV's "infinite contrast ratio" means that the contrast will remain consistent regardless of what angle one views the screen at, or the lighting in the respective room. Additionally, the inclusion of a white sub-pixel via LG's Four-Color Pixel aims to deliver astounding colors.

The 55-inch TV has been eagerly awaited ever since receiving the "Best of Show" award at CES 2012, and LG is finally ready to unleash its new WRGB OLED beast. The limiting factor is, of course, the steep price tag. At 11 million Korean Won (KRW), i.e. roughly $10,000, this unit is definitely not in the price range of the average consumer.

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