Nintendo Wii U Price Cut Not Happening Anytime Soon

By Prarthito Maity email: p.maity@mobilenapps.com | Jan 31, 2013 03:22 AM EST

Share This Story

  • Print
  • Email

A bit of a bad news for both Nintendo Wii U fans as well as the company.

Per reports, While Nintendo's newest financial results show that the Wii U hasn't performed as well as the company had expected, the company has also ruled out a potential price cut for the gaming console.

Follow us

The new information was made very clear by president Satoru Iwata, speaking at a Tokyo hotel to investors and reporters a day after earnings were released, who revealed to investors that since the console is already being sold at a loss for Nintendo, there are no plans to further reduce the price.

"With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing cost, so we are not planning to perform a markdown. I would like to make this point absolutely clear. We are putting our lessons from Nintendo 3DS to good use, as I have already publicly stated," the official report states.

What the company president meant by this is that Nintendo has taken a cue from the 3DS sales, which launched at a profit-generating base price of $249.99 before poor sales forced the company to radically slash the price to $169.99. The Wii U, at launch, was priced at $299.99 for a basic set and $349.99 for a premium package, which included more internal storage and a game within the box.

Moreover, while Iwata was let down by the Wii U's performance, he directed this to a failure on Nintendo's part to clearly communicate the product's advantages to consumers. Iwata said that those who bought the Wii U have "a certain degree of satisfaction with our product value," although "its value by nature is something that takes time to appreciate and hence cannot be spread amongst society instantly."

"Also, we are receiving many comments and requests from consumers about issues such as the time to start up the system and switch between software, and the duration of the initial system update," Iwata added. "I acknowledge that we will need to further increase the appeal of the platform through the system updates we have planned for this spring as well as this summer."

The president said he expects operating profit of more than 100 billion yen in the 12 months ending March 2014, promising that as "a commitment" on the part of the company.

However, he accepted that more work was needed to have consumers understand the Wii U, which went on sale globally late last year, as well as developing more game software to draw potential buyers.

In reality, all game machines and consoles have suffered dramatically in recent years due to the arrival of smartphones and other mobile devices. These mobile devices have become more sophisticated while offering similar games and other forms of entertainment.

Check out the entire official report here.

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

© 2013 Mobile & Apps All rights reserved. Do not reproduce without permission.

Featured Video : Ericsson Announces World-Leading Launches Ahead of Mobile World Congress 2014

Join Our Conversation

Smartphones
Leaked image of the Amazon 3D smartphone in protective shell Amazon’s upcoming 3D smartphone leaks in first images, with more spec details
Google: All Glass spots claimed in Explorer Program after April 15 one-day sale following KitKat update
Samsung Galaxy S5 vs. HTC One M8, LG Google Nexus 5 & iPhone 5S in drop, slide, and dunk tests (VIDEO)
Microsoft Windows Phone 8.1 Developer Preview released – Get it now
Tablet / Laptop / PC
Dell Venue 7 and Venue 8Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Gadgets
Amazon LogoAmazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC LogoHTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google DowntimeGoogle blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
Adobe Lightroom MobileAdobe Lightroom mobile hits the iPad, coming soon to iPhones
Apple updates Mac iWork for iCloud suite – What’s new in Pages, Numbers and Keynote?
Microsoft launches Office for iPad, makes Office Mobile free on Android and iPhones
Twitter adds photo tagging, multiple photo sharing to iPhone and Android apps
Copyright © 2014 Mobile & Apps All rights reserved. mobilenapps