The Galaxy S4 from Samsung is easily one of the highly anticipated and the most talked-about smartphones expected to hit the smartphone market sometime this month with new details arriving almost every day, and now there’s more to follow.

Per reports, the latest rumor to have surfaced as far as the upcoming Samsung Galaxy S4 is concerned is that the Android-based device could arrive with a revolutionary eye-controlled scrolling technology.

This, however, is not the first time that such a technology has been mentioned in the same report as that of a Samsung Galaxy S4. Back in December last year, it was stated that the new device could arrive a camera-based gesture control interface, while last month it was revealed that the S4 could sport a capacitive “floating touch” system.

The floating touch technology was first introduced on the Xperia Sola.

“A person who has tried the phone, called the Galaxy S IV, described one feature as particularly new and exciting: Eye scrolling,” The New York Times writes.

“The phone will track a user’s eyes to determine where to scroll, said a Samsung employee who spoke on condition of anonymity because he was not authorized to speak to the news media. For example, when users read articles and their eyes reach the bottom of the page, the software will automatically scroll down to reveal the next paragraphs of text.”

Although the source fell short of explaining as to what technology would be used to track eye movements, and that if the feature would be demonstrated at the Galaxy S4 press conference, set to be held in New York on March 14, the Samsung employee did mention that over all, the software features of the new phone would overshadow the importance of the hardware.

This new piece of information, as it seems, is also supported by some previous Samsung trademarks that talk about the “Eye Scroll” system. Moreover, Samsung has already garnered some experience in this aspect with its Smart Stay camera-based sleep-timeout system, the first of which was implemented on the Galaxy S3.

“In an interview, Kevin Packingham, Samsung’s chief product officer, declined to share details about Samsung’s next phone. But he said he disagreed that the new hardware would be insignificant compared with the software, and over all, ‘It’s an amazing phone’,” the report adds.