By Vamien McKalin | Jul 02, 2013 12:23 PM EDT
After running WebOS and Palm into the ground, HP is looking to return to the smartphone arena, but it is not yet certain which operating system the company would support at this time. Since HP launched an Android tablet dubbed as the HP Slate 7, it is almost likely the company would go with Android on this venture, but other platforms could be a possibility since Samsung is the only real beneficiary in the Android realm.
The information of HP looking to get itself back into smartphones came from company executive Yam Su Yin in an interview with Indian Express. She said the HP branded smartphone will indeed happen, though she failed to give a timeline.
Yin noted in her comments that the smartphone game isn't over, even if HP is late to the game. The problem is, HP had a great opportunity to make a difference with WebOS and Palm, unfortunately, the company sent everything packing on a burning ship and is now forced to start over from scratch. So while the smartphone game is truly not over, it might very well be over for HP, but only time will tell.
"Being late you have to create a different set of proposition. There are still things that can be done. Its not late. When HP has a smartphone, it will give a differentiated experience," says Yin to Indian Express.
If HP is really making a serious consideration to return to the market, which operating system should the company support? Android is the easy decision, but with Samsung making mincemeat of all competitors in that market, HP would be looking to spend a lot of money to gain any form of traction. Then there is Windows Phone, small market, easier to grow, but there is no guarantee the platform would have the required number of users to compete effectively with Android and iOS. Lastly, we have BlackBerry 10, a platform with a lot of promise but is currently sitting behind Android, iOS, and Windows Phone 8.
By looking at all the options available for HP, we believe the company would likely support Android and Windows Phone 8 to be more diverse. Furthermore, it is also likely the first HP device could run Android as oppose to Windows Phone 8, which mainly has to do with the position Android holds in the smartphone market.
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