Spotify now offers unlimited free music streaming on web, desktop – No more time caps

By Alexandra Burlacu | Jan 16, 2014 10:50 AM EST

Tags Spotify

Share This Story

  • Print
  • Email


Spotify fans are in for some good news, as the company has now announced it will drop time limitations for web and desktop users.

After Spotify raked in $250 millions in a massive fundraising round back in November, it has now announced that it has ditched all limits on streaming ad-supported music on the web.

Follow us

Until now, Spotify only allowed users to enjoy a certain number of hours once their six-month trial period expired, but that is no longer the case. The company has now completely dropped the caps, likely in a bid to better compete with rivals such as Rdio and the upcoming Beats Music.

"In the past, we had to restrict your listening time to some hours a month once a 6-month unlimited grace period had passed," explains Spotify in a blog post on Wednesday, Jan. 15. "But now, if you haven't noticed, there's no more time limit if you are using Spotify for free. We have removed these caps completely across all platforms - you can listen to your favourite songs as many times as you like, for as long as you want."

Coincidentally, Spotify's new move comes less than a week before Beats Music makes its much-awaited debut. The high-profile streaming service had a massive marketing campaign that included deals with the popular Ellen Degeneres and AT&T, and is also expected to run an ad aired during the Super Bowl. Beats Music even struck an agreement with AT&T to offer a special deal for the carrier's customers. Unlike Spotify, however, Beats Music focuses on a paid model, which aims to offer a superior experience.

Generally, companies opt for a "freemium" model that allows users to enjoy the service for free for a period of time, after which they try to convert said users into paying customers. The longer the free period, the better the chances of a customer agreeing to pay for a subscription.

Spotify already has considerably more users compared to any other current on-demand music-streaming service, and that's because it has always been very generous with its free offerings. In the short run, this move to eliminate caps may cost the company some money, but in the long run it will likely help it better compete against rivals. 



Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter


Join Our Conversation

Pictured are different icons or buttons that are used by different online retailers Users Prefer Smartphone More Than Desktops For Online Holiday Shopping?
Ottawa Based Company Developing “SmartChair”; The Smartphone Controlled Wheelchair
LG Builds OLED Factory That Will Open In 2018
Microsoft Unveils The Nokia 230 “Selfie” Phone
Tablet / Laptop / PC
Dell Venue 7 and Venue 8 Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Amazon Logo Amazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC Logo HTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google Downtime Google blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
ZTE's new lease program ZTE’s new Lease-to-own Program for Mobile Devices
LG’s G Pay to Take on Google, Samsung and Apple
Facebook: Taxes in the UK and a new Shopping tab
Samsung’s VR Headset to be Released at $99, Hulu Jumps Onboard with Apps Ready

Most Popular

Copyright © 2015 Mobile & Apps All rights reserved. mobilenapps