Carphone Warehouse and Samsung strike major European deal for 60 dedicated outlets

By Alexandra Burlacu | Jan 29, 2014 09:55 AM EST

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European mobile retailer Carphone Warehouse has just struck a deal to launch 60 Samsung stores across Western Europe.

More specifically, the retailer will convert 60 Carphone Warehouse stores into dedicated Samsung outlets that will sell Samsung smartphones, tablets, laptops, and wearable devices such as the Galaxy Gear smartwatch.

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The retailer has roughly 1,400 stores across Europe and will continue to operate those stores, but these 60 Samsung outlets will only sell devices from the South Korean manufacturer. According to the press release, these shops will sell "products across Samsung's full range of mobiles, tablets, laptops and wearables."

"We are delighted to have been chosen as Samsung's preferred European partner for their store roll-out," said Carphone Warehouse CEO Andrew Harrison. "Our Connected World Services business will combine Carphone Warehouse's retailing expertise and systems with one of the world's biggest brands and will help us make even more lives better through connected technology."

The 60 new Samsung stores that will be run by Carphone Warehouse will launch over the next three months across Europe, following the successful pilot roll out of three such Samsung outlets in Spain. The planned overhaul will span across the UK, Ireland, Germany, Spain, Portugal, Sweden, and the Netherlands.

While Samsung already operates a number of standalone retail stores in Europe, this new deal with Carphone Warehouse will help the device manufacturer expand its footprint and better compete against Apple, which has roughly 100 outlets in Europe.

The two companies have not disclosed the financial terms of this new agreement, but the arrangement will most definitely benefit both. While Carphone Warehouse is shaping up to be Samsung's go-to partner for European store operations, Samsung gets to have dedicated venues dealing exclusively with its products.

"There is potential to expand the relationship going forward, with Carphone Warehouse acting as Samsung's preferred partner across Europe and operating the majority of dedicated Samsung stores," explains the press release. "This is an important alliance playing to both companies' strengths. Together we will create a wonderful new retail concept to showcase, for our customers, a wide range of products, content and services as well as injecting both investment and new jobs into the retail sector."

The companies have yet to reveal the exact locations of the new Carphone Warehouse-operated Samsung outlets, but they'll provide more details closer to launch.



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