Carphone Warehouse and Samsung strike major European deal for 60 dedicated outlets

By Alexandra Burlacu | Jan 29, 2014 09:55 AM EST

Share This Story

  • Print
  • Email

 

European mobile retailer Carphone Warehouse has just struck a deal to launch 60 Samsung stores across Western Europe.

More specifically, the retailer will convert 60 Carphone Warehouse stores into dedicated Samsung outlets that will sell Samsung smartphones, tablets, laptops, and wearable devices such as the Galaxy Gear smartwatch.

Follow us

The retailer has roughly 1,400 stores across Europe and will continue to operate those stores, but these 60 Samsung outlets will only sell devices from the South Korean manufacturer. According to the press release, these shops will sell "products across Samsung's full range of mobiles, tablets, laptops and wearables."

"We are delighted to have been chosen as Samsung's preferred European partner for their store roll-out," said Carphone Warehouse CEO Andrew Harrison. "Our Connected World Services business will combine Carphone Warehouse's retailing expertise and systems with one of the world's biggest brands and will help us make even more lives better through connected technology."

The 60 new Samsung stores that will be run by Carphone Warehouse will launch over the next three months across Europe, following the successful pilot roll out of three such Samsung outlets in Spain. The planned overhaul will span across the UK, Ireland, Germany, Spain, Portugal, Sweden, and the Netherlands.

While Samsung already operates a number of standalone retail stores in Europe, this new deal with Carphone Warehouse will help the device manufacturer expand its footprint and better compete against Apple, which has roughly 100 outlets in Europe.

The two companies have not disclosed the financial terms of this new agreement, but the arrangement will most definitely benefit both. While Carphone Warehouse is shaping up to be Samsung's go-to partner for European store operations, Samsung gets to have dedicated venues dealing exclusively with its products.

"There is potential to expand the relationship going forward, with Carphone Warehouse acting as Samsung's preferred partner across Europe and operating the majority of dedicated Samsung stores," explains the press release. "This is an important alliance playing to both companies' strengths. Together we will create a wonderful new retail concept to showcase, for our customers, a wide range of products, content and services as well as injecting both investment and new jobs into the retail sector."

The companies have yet to reveal the exact locations of the new Carphone Warehouse-operated Samsung outlets, but they'll provide more details closer to launch.

 

 

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

© 2014 Mobile & Apps All rights reserved. Do not reproduce without permission.

Join Our Conversation

Smartphones
iPad Air 2 multi-core performance iPad Air 2 benchmarks praise A8X chip: ‘Fastest multi-core iOS device by a large margin’
OPPO N3 teaser shows off camera with ‘precision optics,’ reveals fingerprint reader
‘Microsoft Lumia’ officially ready to replace the ‘Nokia’ branding for future devices
OnePlus One goes on pre-order Monday, Oct. 27, for one hour only – No invites required
Tablet / Laptop / PC
Dell Venue 7 and Venue 8 Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Gadgets
Amazon Logo Amazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC Logo HTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google Downtime Google blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
Flipboard for Windows Phone Flipboard for Windows Phone finally available, but requires 1GB of RAM (VIDEO)
Vine gets major update, lets you upload previously-shot videos & more (VIDEO)
BlackBerry Messenger (BBM) finally hits Windows Phone – Available as a free download now
Instagram releases Bolt ephemeral messaging app in select markets to challenge Snapchat
Copyright © 2014 Mobile & Apps All rights reserved. mobilenapps
Real Time Analytics