New TCL-Made BlackBerry Smartphones Will Line up This CES 2017
Ralphy Bonn SimTCL, a Chinese company best known for TVs and Alcatel phones, recently came to an agreement with the Canadian firm to release handsets under the BlackBerry brand. Alcatel's Guangdong-based subsidiary claimed a new era of its partnership with BlackBerry.
TCL came up with their plans for CES 2017 early next month and they focus squarely around BlackBerry. Earlier this 2016, the Canadian tech giant BlackBerry locked down its hardware division responsible for smartphone research and development.
Despite the fact that the Ontario-based company will no longer be making its own hardware the firm still has a lot of faith in the BlackBerry brand as a whole. They decided to continue the practice of licensing its brand to third-party manufacturers.
TCL will expose an evolutionary first in the mobile industry, which will include the addition of the new BlackBerry brand of smartphones, complementing the company's current portfolio. They revealed that they will bring the new BlackBerry-branded devices at the upcoming Consumer Electronics Show 2017 (CES) in Las Vegas.
"We will unveil more news at CES around our plans, showcasing the legacy of the BlackBerry smartphone brand, while also giving a glimpse into what new BlackBerry smartphones will offer as part of our bold new brand portfolio within the TCL," North America head Steve Cistulli said.
Recent announcements are far from any rare circumstances in official press launch, but what's surprising here is that TCL placed the BlackBerry brand at the center of its ambitions. The new BlackBerry lineup has been portrayed as a part of the evolutionary first in the mobile industry which TCL is planning to unveil this coming CES 2017.
The Consumer Electronics Show (CES) 2017 will take place in Las Vegas from Jan. 5 to Jan. 8, 2017.
most read
related stories
more stories from News
Delve into the complexities of managing screen time for children as parents navigate between practicality and idealism.
ernest hamiltonDiscover why the Pixel 7a outperforms the new Pixel 8a in this detailed comparison. Learn about the advantages in affordability, color options, and feature parity. Read now to make an informed choice!
ernest hamiltonDiscover the future of smartphone audio with Moondrop's MIAD 01. Explore its dual audio jacks and premium DACs in this in-depth review. Ready to elevate your music experience? Read now!
ernest hamiltonUnveiling Android's AI evolution with Gemini integration, Discover how AI is poised to combat scams and revolutionize security. Stay informed and secure!
ernest hamiltonDiscover how Samsung's innovative Knox Journals are revolutionizing user privacy and data control. Learn how cutting-edge features empower users to take control of their devices and safeguard their personal information.
ernest hamiltonThe latest AI breakthroughs unveiled at Google I/O 2024, from Project Astra's revolutionary AI assistance to Gemini integration in Google Workspace and Android 15 innovations. Dive into the future of technology with seamless AI experiences.
ernest hamiltonGoogle teases a new AI camera feature ahead of I/O 2024, offering real-time contextual recognition and voice interaction on Pixel devices. Discover how this innovative technology enhances your mobile experience.
ernest hamiltonDiscover the latest insights into Apple's highly anticipated iPhone 16 Pro, from its innovative display and camera advancements to powerful performance and software integration. Stay informed as anticipation builds for the official unveiling.
ernest hamilton