Moto G success boost Motorola’s relevance and market share, keeps Android on top of the European market

By Alexandra Burlacu | Mar 31, 2014 10:11 AM EDT

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When Motorola released its Moto G smartphone, it shook the whole budget market to the core by offering a cheap device with impressive specs and features for its category.

Released last year, the Moto G seems to have struck a chord with budget shoppers worldwide, as sales of the handset have significantly boosted Motorola's relevance and market share in Europe.

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Motorola had virtually no market share in the UK smartphone market before releasing its Moto G back in November, but now it has climbed to a comfortable six percent in the last six months alone, thanks to the popularity of its budget smartphone. The information comes from The Telegraph UK, which cites data from Kantar Worldpanel ComTech.

As it turns out, the Moto G has attracted a very specific set of consumers in Great Britain. The data reportedly showed that nearly half of Moto G owners are aged between 16 and 24 and as much as 83 percent of them are male, generally coming from lower income groups. About 40 percent of them earn less than £20,000, which explains why a £315 handset seemed so appealing.

"Motorola was nowhere in Europe before the Moto G launched in November last year, but the new model has since boosted the manufacturer to six per cent of British sales," said Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, as cited by the Telegraph.

Nearly half of all Moto G sales (48 percent) were made online, and the handset's popularity even managed to steal a number of customers from heavyweight companies such as Samsung and Nokia.

Not only did Motorola manage to get a winner on its hands and significantly boost its relevance and market share, but this Moto G success has also helped Android to stay on top as the most popular operating system in Europe. Android seized a whopping 68.9 percent share of the market, while Apple grabbed just 19 percent with its iOS and Windows Phone claimed 9.7 percent.

Moreover, this news comes on the heels of a new rumor, indicating that Motorola is preparing to launch a more rugged version of the Moto G, which would launch in select regions.



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