Apple to integrate Shazam into iOS 8 - Just ask Siri what’s playing

By Alexandra Burlacu | Apr 17, 2014 08:30 AM EDT

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Apple is reportedly teaming up with Shazam to integrate the popular music-recognition service directly into iOS, allowing users to simply ask Siri what song is playing.

The plan is to bake Siri into the software, similarly to how Facebook and Twitter are integrated, which means that users will not need to download Shazam as a separate app. Moreover, users will be able to ask Siri what song is playing and get the response without even having to open the Shazam app.

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The news comes from Bloomberg, which claims that Apple may unveil the new feature included in iOS 8 at its WWDC 2014 conference in June.

"The company is planning to unveil a song-discovery feature in an update of its iOS mobile software that will let users identify a song and its artist using an iPhone or iPad, said two people with knowledge of the product, who asked not to be identified because the feature isn't public," Bloomberg reports. "Apple is partnering with Shazam Entertainment Ltd., whose technology can quickly spot what's playing by collecting sound from a phone's microphone and matching it against a song database."

"The song-identification feature will be integrated into the mobile software, called iOS 8, at its annual developer conference that kicks off on June 2 in San Francisco."

Apple is the world's largest music seller through its iTunes store, however consumers are increasingly preferring popular Internet services such as YouTube, Spotify, Pandora, and others such. In an effort to join this growing trend, Apple launched its own iTunes Radio last year, and the company now plans to make its service available outside the U.S. as well this year, Bloomberg's sources further added.

Shazam is a very popular service not only for iOS, as it allows music fans to discover tracks by identifying what's currently playing, whether they hear a song in a store, a bar, a movie, and so on. The song-matching feature in iOS could boost Shazam's popularity even further, and it would also drive more iTunes sales in the process. The app has already driven millions of song downloads through iTunes, and things are looking up.

Apple has yet to confirm such plans and has declined to comment on the matter at this point, but if Bloomberg's report proves to be accurate we should hear more about it soon enough. We'll keep you up to date as soon as more information becomes available.



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Apple, Shazam, iOS 8, Siri, iTunes Radio

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