Apple iPhone upgrade event coming this week in Apple Stores across the U.S.

By Alexandra Burlacu | May 06, 2014 06:38 AM EDT

Share This Story

  • Print
  • Email


Apple is reportedly planning to hold an "enormous" iPhone upgrade event this week in its stores, in an effort to boost sales of its latest smartphones.

The company will be sending out emails to iPhone users who are eligible for an upgrade to notify them of the event and invite them to their local Apple Store to upgrade to a new iPhone 5S or iPhone 5C. It's worth pointing out that this is not an iPhone launch event, as the next-generation iPhone 6 is not due to hit retail for a few months; it's just an effort to boost sales by inviting users to upgrade to the latest iPhone models.

Follow us

At the same time, this event is separate from Apple's trade-in program. The news comes from 9to5Mac, who claims to have learned about this upcoming event from a "source with knowledge of the initiative."

"Beginning May 8th, Apple will be contacting upgrade-eligible iPhone users with older iPhone models via email to come into their local Apple Store to update to a new iPhone 5s or iPhone 5c," reports the publication.

"This program blends in nicely with Apple's Apple Store-based iPhone hardware trade-in program, which allows customers to turn-in older iPhone models to purchase a new model at a discounted price. Apple, in recent weeks, has increased the buyback prices for iPhones in its trade-in program, according to a source," 9to5Mac further adds.

According to the publication, Apple will be holding this iPhone upgrade event in multiple states across the U.S., and it expects great traffic with numerous interested customers, along the same lines as for new product launches.

Moreover, Apple is reportedly preparing several other new marketing and sales initiatives, also in a bid to increase sales of iPhones in its retail stores across the U.S. Aside from the annual iPhone launches, the upcoming upgrade event this week will be one of the company's most notable iPhone sales events.

Lastly, such sales strategies are also likely aiming to boost sales ahead of a big product transition, as Apple is widely expected to launch at least one large-screen iPhone 6 model this year.



Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

Apple, iPhone 5S, iPhone 5C, Apple Store

Join Our Conversation

Samsung Galaxy S6 (left), Galaxy S6 Edge (right) AT&T, T-Mobile reveal pricing and options for Samsung Galaxy S6, Galaxy S6 Edge
LG G4 to debut in late April, boast curved QHD display?
T-Mobile HTC One M9 goes on sale tomorrow, March 27 in U.S.
T-Mobile Samsung Galaxy S6 bundles one year of Netflix for free
Tablet / Laptop / PC
Dell Venue 7 and Venue 8 Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Amazon Logo Amazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC Logo HTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google Downtime Google blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
Amazon Prime Now Amazon Prime Now service rocks NYC, offers fast deliveries within the hour
Flipboard for Windows Phone finally available, but requires 1GB of RAM (VIDEO)
Vine gets major update, lets you upload previously-shot videos & more (VIDEO)
BlackBerry Messenger (BBM) finally hits Windows Phone – Available as a free download now

Most Popular

Copyright © 2015 Mobile & Apps All rights reserved. mobilenapps
Real Time Analytics