First Android One sub-$100 smartphones to hit India in October

By Alexandra Burlacu | Jul 20, 2014 05:54 AM EDT

Share This Story

  • Print
  • Email


Google is apparently looking to launch its first Android One devices in India as soon as October, offering ultra-low-cost handsets for less than $100.

The company unveiled this ambitious project back in June at its I/O 2014 developer conference, as a new initiative to make smartphones available to more people. The sub-$100 Android One handsets will target emerging markets where consumers need cheap devices.

Follow us

"There are many people - billions of people, in fact - who still don't have access to a smartphone. We want to change that, so today we announced an important initiative called Android One," Google announced in a blog post back in June. "We're working with partners on a comprehensive solution - which includes hardware reference platforms - to address the mobile computing needs of those in emerging markets. Android one will provide smartphones that are high quality, affordable and come with reasonable data plans. Our partners will launch an initial range of sub-$100 Android One smartphones starting in India this Fall. We've long wondered what potential could be unleashed if people everywhere had access to the latest technology and the world's information. It's time to find out," the company further explained at the time.

According to a new report, Google may launch its very first Android One smartphones in India this October. Citing people familiar with the matter, Economic Times (ET) claims that Google is gearing up to pour a lot of money with its partners to start advertising and marketing the new devices.

"Besides its technology know-how, Google is readying to put its considerable financial muscle behind its Android one smartphone-for-the-masses project, according to people aware of the company's plan," ET reports. "Google will spend more than Rs 100 crore with its partners on advertising and marketing for the $100 smartphone, an unprecedented push by a tech company to support device-makers who are committing to its software platform."

The publication claims that Google Senior Vice President Sundar Pichai, who is in charge of Android, Chrome, and Apps, is expected to visit India in October, when the company allegedly plans to launch its Android One devices.

Unlike the slew of low-cost Android devices that are already available on the market, Android One aims to give manufacturers a set of rules and guidelines so they can develop low-cost devices without compromising their quality. Google will collaborate with hardware partners toward this endeavor and Android One devices should offer higher quality on a budget.

Back at the Google I/O 2014, the company revealed that Android One smartphones will sport 4.5-inch displays, dual-SIM support, FM radio, SD card support for additional memory, and rock the latest version of stock Android.

The Android One smartphones set to launch in India will come from local OEMs such as Karbonn, Micromax, Lava, and others. Pichai said at the conference that Google was working with Micromax to make one of the first Android One handsets.


Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

google, android, Android One, Micromax, Karbonn, Lava, Google I/O 2014

Join Our Conversation

The HTC logo is seen with different devices from the brand HTC M10 Perfume Launching A Month Later After MWC 2016
Lava Unleashes New P7 Device Into The Indian Market
New Disney Phone Coming To Japan
Xiaomi Locks Redmi Note 3, Mi 4c And Mi Note Pro; Others To Follow Suit?
Tablet / Laptop / PC
Dell Venue 7 and Venue 8 Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Amazon Logo Amazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC Logo HTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google Downtime Google blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
ZTE's new lease program ZTE’s new Lease-to-own Program for Mobile Devices
LG’s G Pay to Take on Google, Samsung and Apple
Facebook: Taxes in the UK and a new Shopping tab
Samsung’s VR Headset to be Released at $99, Hulu Jumps Onboard with Apps Ready

Most Popular

© 2016 IBT Media Inc. All Rights Reserved.mobilenapps