Apple Retail Stores to allow iPhone purchases through U.S. carriers’ early upgrade programs
Alexandra BurlacuApple Retail Stores will reportedly allow customers to purchase iPhones through U.S. carriers' early upgrade programs in the future, according to a new report.
Such early upgrade programs from carriers in the U.S. include AT&T Next, Verizon EDGE, as well as T-Mobile Jump. This would mark a great step forward, as for now Apple Store customers can only buy a new iPhone either subsidized through a standard two-year service agreement with a carrier, or unlocked and contract-free for the full retail price.
All three early upgrade programs from AT&T, Verizon, and T-Mobile, meanwhile, allow customers to upgrade their phones sooner rather than later, splitting the cost of the device into monthly installments that are added to the monthly bill each month. Verizon and T-Mobile, for instance, allow their customers to upgrade twice a year after six months of payments have passed, while AT&T allows upgrades once a year after 12 months of payments have passed.
Apple reportedly plans to put the new strategy into effect right before the highly-expected iPhone 6 launch this fall, according to a new report from 9to5Mac. Genius Bar workers, as well as store employees, will reportedly start receiving their training on the program on Sunday, Aug. 10, until Thursday, Aug. 28.
This new move clearly signals that Apple wants to enable customers to do more in its retail stores, likely in a move to boost sales of iDevices. Not too long ago, Apple Stores finally started to allow customers to add prepaid or month-to-month plans when buying unlocked iPhones at full price, something that was previously unavailable.
Apple CEO Tim Cook notably said last year that as much as 80 percent of iPhones were sold at third-party locations, leaving Apple with the meager remainder of 20 percent of the sales. Apple wants to change this and sell more devices itself, and this new move will likely be an important step in the right direction. It remains to be seen whether this new strategy will prove successful or not, but customers will surely welcome the option.
However, keep in mind that nothing is official at this point, therefore a healthy dose of skepticism is strongly recommended. While this move would definitely make sense, we'll have to wait until Apple confirms it to be sure.
most read
related stories
more stories from Mobile
One UI 6.1.1 reportedly introduces exciting video AI features to Samsung devices. Explore the latest enhancements!
ernest hamiltonTencent is gearing up to launch the 'Dungeon and Fighter' mobile game in May, promising an exciting new gaming experience for fans of the franchise.
ernest hamiltonApple's latest software release confirms iPhone AI plans, unveiling eight small AI language models for on-device use, promising enhanced performance and privacy.
ernest hamiltonHMD introduces budget-friendly phones, all under $200, promising affordability without compromise.
ernest hamiltonExperience the latest Android 15 Beta 1.2! Pixel users, unlock additional bug fixes and enhancements now!
ernest hamiltonCheck out the latest from Glance! They're piloting their Android Lockscreen Platform in the US. Don't miss it!
ernest hamiltonExciting news! X plans to launch a Smart TV app for an immersive entertainment experience. Stay tuned!
ernest hamiltonT-Mobile unveils new 5G internet plans, promising enhanced home and travel connectivity for customers seeking high-speed internet on the go.
ernest hamilton