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Tests on Faceook’s New Emojis Should Help Refine the Like Button

Tests on Faceook’s New Emojis Should Help Refine the Like Button

Jonathan Benito

A couple of weeks back, we wrote an article about Facebook's dislike button. Today, Facebook's chief product officer Chris Cox posted a message on the social media, that reaffirms the fact that it won't be a dislike button per se. As stated previously, Facebook addressed the request for a dislike button by coming up with a way to express how the user feels about a certain post on his wall. The answer, so far, is a new feature called "reactions" that uses emojis to convey the user's disposition that goes hand in hand with the like button.

This new feature will allow users to add an emoji by doing a long press on the like button until six reactions pop up. Alongside the number of likes, it will also show the reaction count for that particular posts, giving the poster a general outlook on how his posts are perceived by anyone viewing his profile. According to the Verge, Facebook chose the six emojis based on one-word comments and emotional sentiments of the stickers most commonly used when commenting on a post. The six emojis available through this new feature will be love, haha, yay, wow, sad and angry.

To be clear, this feature has not rolled out yet and is currently in the testing phase in Ireland and Spain. Why them? It's easier to test when you have an exclusive group and these two countries are likely to have no friends overseas, reducing the likelihood of users who don't have the feature to interact with the beta testers.

Facebook believes that an outright dislike button will encourage trolling and negativity and it's a scenario that they will not risk. Despite the demand for an actual dislike button, the social media giant was intuitive enough to make the assumption that breeding this kind of culture will actually result in less usage of its services. 

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