Mobile

Facebook Helps Google And Vice-Versa

Facebook Helps Google And Vice-Versa

Mary Cris Balancio

In what seems to be one of the most baffling moves in history, Facebook will help Google in boosting their search engine. That's right, Facebook gave Google a little boost in their quest to make it more useful for smartphones, and of course, it might also have something to do with gaining traffic from Google. This move is highly surprising, as the public has seen how both companies have been rivals in video views, ad dollars, and even spread of connectivity.

The social networking site is now allowing Google to index some of their contents from as old as 2007. This way Google will now be able to read all the contents of all public Facebook profiles, Pages, Groups, and Events.

As an exchange, when people search from their Android smartphones using the search engine of Google, these pages might appear as part of the search results. If a user clicks on the Facebook link, they will be directed to the right page within the Facebook app.

This indexing will prove beneficial for both parties in the long run. Google will be able to produce more content to their search results that can give more answers to what a user is searching for.

On the other hand, Facebook gets more traffic from Google without really spending a dime. There is also the fact that when the user is redirected to a Facebook content, they might get distracted and might end up staying longer than originally planned.

This leads to the practice of "deep linking." Deep linking is making the apps searchable in a way that they can launch into specific pieces of content using search. Google, for some time, has been trying to convince all developers to also index their apps in order to give way to deep linking.

Not indexing their apps means that Google's mobile search is less useful. So far, the giant company has convinced many apps to be indexed for deep linking, having at least about 1,000 apps for Android leading to a total of about 100 billion app deep links.

The latest "partnership" between Google and Facebook comes after the latter has just revamped their search function. But the content from Facebook search won't be available through the Google search whether through their web or mobile version.

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