Sony might not be as successful as it once was, but the company is showing determination to succeed and grow momentum for current and future products with the announcement of "Nasne", a new networked recorder and media storage device.

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The device, which has a built in 500GB hard disk drive, will be available in Japan on July 19, 2012 for a suggested retail price of 16,980 yen, which is somewhere around $210.

Sony's Nasne device has built-in satellite and terrestrial TV tuners, which will connect to several of Sony products including the PlayStation 3, PlayStation Vita, Sony Android smartphones and tablets, along with Sony branded personal computers. There is a similar TV tuner device that connects with the PlayStation 3 and is only available in Japan. The nasne is said to be its successor.

Kazuo Hirai, CEO of Sony, has stated his plans to unify Sony products into one big ecosystem; the Nasne is the beginning of this plan as it connects to a plethora of Sony network devices. With Nasne, consumers will be able to watch and record TV content via any supported Sony device. However, for Nasne to work as intended, supported Sony devices will require a software named "Torne" to be installed which enables Nasne and these devices to communicate (we would prefer if this software is pre-installed into future Sony products, disabling the need to download anything).

If 500GB is not enough for you, Sony made sure the option is there to upgrade. The Nasne device comes with a USB port which enables users to connect a USB hard disk drive to Nasne for additional storage. Knowing Sony, a newer version of nasne with a larger and or smaller internal space will be available after the device goes on sale in July.

For now, anyone who want to get their hands on this product will have to import it from Japan, as Sony hasn't outlined any immediate plans to take bring Nasne into the North America.

(reported by Vamien Mckalin, edited by Surojit Chatterjee)

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