"Super Mario Run" recently surfaced; but as much as the franchise has become one of the most recognizable ones to date, the company may have done something odd. That being said, Nintendo's financial future may be questionable from here.

The Nintendo masterpiece franchise aimed to bring back the classics with "Super Mario Run," and gameplay-wise, it did not disappoint. It became a concern to many players that the game is to be purchased instead of the usual free downloadable apps.

According to the Wall Street Journal, the reality of today's mobile application industry is that there are those who may not be willing to spend money. Recently, it was announced that only the demo of the game is free, but the whole game itself has to be purchased for $9.99. This is presumably to reach the target or financial goal of Nintendo for the newly launched title. 

It was noted by App Advice that "Super Mario Run" garnered more than $30 million in gross revenue so far, suggesting that there may have been around three million players that purchased the full game. This easily lands 3 percent of the supposed estimate of 90 million downloads; or drastically far from the goal.

As per Touch Arcade, it is undetermined if Nintendo wholeheartedly accepts these results, since there was no disclosure yet of the official marker or projection for the game's entirety. Nonetheless, "Super Mario Run" is easily a fan favorite, with the millions downloading and willingly paying for it.

"Super Mario Run" launched in December 15, 2016. For now, no news yet has come whether Nintendo will do something about the pay-to-play means or if it will stand its ground and let players spend for a taste of the title.