Mobile

Nokia Takes Command of Windows Phone Market: A Repeat of The Symbian Glory Days?

Vamien McKalin

Nokia and its plan to revive itself by getting into a partnership with Microsoft and Windows Phone seems to be paying off. According to the latest data from Localytics. Worldwide, a research firm based in Cambridge USA, Nokia now has the lion share of the Windows Phone market which is really no big surprise when you take into consideration that the company is the only one putting its full support behind the platform.

Since the introduction of the Lumia line of Windows Phone devices, Nokia wasted no time taking charge of the market by stealing marketshare away from the likes of Samsung and HTC. Month after month Nokia's share rises, and before you know it, the company became the number one Windows Phone OEM with no slowing down in sight.

September 5 will mark the day Nokia unveils its upcoming Windows Phone 8 devices to the world. If Stephen Elop and his team can keep the momentum going despite the bad credit rating rap, Nokia could very well be poised to take itself out of the doldrums and into green where profit is ever growing.

In the United States, Nokia holds a 32 percent lead over other competition manufactures, namely Samsung. Worldwide, the company is stifling other OEMs with a 59 percent share. This is staggering, to say the least, considering the first Nokia Lumia handset didn't launch until Q4 2011, a full year after the launch of the very first set of Windows Phone based devices.

Windows Phone manufacturers should have reason to worry with this ongoing trend. Back in the day of Symbian, Nokia held a commanding lead over its rivals, so much so that it was difficult to compete with the Finnish giant. If Nokia pulls off something similar with Windows Phone, we could potentially see some manufacturers running to Android or whatever else that is available out there.

This could be a good or bad thing for Microsoft, we doubt the company would want to have less OEMs making Windows Phone-based devices. Then again, if only one company shows interest in the platform, and as long as that company is keeping Microsoft in the game, we don't see a reason why this can't be an overall good thing.

© Copyright 2020 Mobile & Apps, All rights reserved. Do not reproduce without permission.

more stories from Mobile

Back
Real Time Analytics