"World of Warcraft" players, rejoice! The game developer, Blizzard has announced that players can now put the WoW tokens to use for other Blizzard products.

The "World of Warcraft" tokens were announced back in 2015 in the bid to facilitate trading between players in the game. This is identical to the PLEX concept unveiled by EVE Online years ago. Players can opt to shell out real-world money to acquire a WoW token and later put it up for sale in the game for in-game currency. This allows players who either own scads of gold or make quite a lot within a month to keep their accounts subscribed without shelling out a dime.

Blizzard has adapted an effective method to ensure the economy does not get run over by cash-to-currency exchanges. This helps players who are just getting started to get more gold. However, the latest rollout that enabled players to use those WoW tokens on a slew of other Blizzard products has raised the in-game price of the aforesaid tokens to a considerable level.

The "World of Warcraft" tokens were already bearing a steep price tag that ranged anywhere between 30,000 to 60,000 gold pieces each. Following the announcement, those numbers shot up to more than 100,000 GP each. Aside from that, the supply of tokens available just vanished within days citing a massive hike in their real-world value.

Blizzard is no stranger to cash-to-currency and currency-to-cash transactions. For instance, the "Diablo 3" money auction house was in action for about a couple of controversy-plagued years before the game developer decided to finally bring it to an end.
The issue primarily comprised high-level players "cashing out," with their accounts and gear in a bid to earn considerable amounts of money. Aside from that, quite a few complaints revolved around having no alternative to buying gear from the RMAH in order to stay relevant within the greater reference frame of the "Diablo 3" game.

While talking to Glixel, Ion Hazzikostas, "World of Warcraft" game director noted that the ousting of the real money auction house in "Diablo 3" actually made this possible. Apparently, they would have never considered token-to-balance conversion if it was there because that would let players cash out of the game.

The strategy is not becoming a bank but instead; offer an option for players with lots of gold and players without much gold to work out a deal within the game using things that hold a lot of value to both of them as a medium. That, according to Hazzikostas is the key difference.

Moreover, with the advent of tokens, developers have been able to put a lid on gold-farming, wherein players sell in-game gold for real money. The WoW token business model is without an iota of doubt, a great money spinner for Blizzard. The actual token comes bearing a $20 price tag; however, when players credit it to Battlenet account, the token's value drops to $15. In other words, each token eventually become a net profit for the game developers.

According to WoWToken, there are three things that players can do with tokens:

Get one by shelling out money from the in-game Shop. Later, sell it in the Auction House for more gold.
Get one with gold from Auction House and then use it to add more 30 days of game time to in-game subscription. Finally, players can buy one with gold from the Auction House and then use it to add more money to their Battle.net Balance.

Watch the video footage and share your thoughts on Blizzard's expansion on the use of WoW tokens in the comments section below!