Mobile service in the UK has lagged behind the U.S. with a lack of 4G cellular service, but UK mobile customers will now see the first carrier to offer 4G. Called Everything Everywhere (EE), the carrier is a rebranding of the Orange and T-Mobile UK partnership.

Follow us

T-Mobile and Orange share coverage in the UK, so signing up to one of the carriers effectively means getting double the coverage. The rebanding means that customers on T-Mobile or Orange will remain with Everything Everywhere. Shops will also be rebranded in London, Manchester, and Liverpool among other regions. Everything Everywhere seems to be a unified slogan targeting 4G coverage. It is unclear whether consumers using 3G-only plans will remain subscribed with T-Mobile or Orange instead of the new 4G brand. 

"The networks built last century are too slow to handle the modern, digital age. We are going to change that," EE Chief Executive Olaf Swantee said during the announcement Tuesday.

Twenty million people will have access to 4G service by Christmas. Sixteen cities are being targeted for end-of-year support with testing in London underway.Whether rural regions will ever get the service is a big question considering that broadband edges just over a megabyte in obscure regions.  

EE confirmed that Nokia's Lumia 920 Windows Phone 8 smartphone, to be released in November, will support the service. It did not confirm the iPhone 5, but Apple's conference today may reveal support for the carrier. More devices will be announced "shortly" according to Swantee.

Join Our Conversation

Smartphones

LG Optimus GJ Waterproof Smartphone Now Official, Will Sport $600 Price Tag

Nokia Launched LiveSight For HERE Maps On Windows Phone 8

Samsung Galaxy S4 Sells 10M Units In First Month, More Color Options Coming This Summer

HTC One Google Edition With Stock Android May Arrive This Summer

Tablet / Laptop / PC

Amazon Launches 7-Inch And 8.9-Inch Kindle Fire HD Tablets In 170 Countries

Lenovo ThinkPad Helix Hybrid Tablet-Ultrabook Now Available Starting At $1679

Samsung Galaxy Tab 3 Leaks In Benchmarks With Intel Inside

Samsung Galaxy S4, Galaxy Note 8.0 Top Consumer Reports Rankings

Gadgets

Recharge Your Phone In 20 Seconds With This Revolutionary Device

Ouya Will Be At E3 2013, But Not Where You Think

Next Microsoft Xbox To Sport Dashboard UI Update And Tile Changes

Google Media Streamer Hits FCC To Replace Nexus Q

OS / Software

Former Nokia Team Jolla, Announces First Sailfish Powered Smartphone For Asia

Android 4.2.2 Jelly Bean Update For Samsung Galaxy S3 Transform It Into Galaxy S4 (To Some Extent)

iOS 7 To Come With Flickr, Vimeo Integration

Samsung Galaxy S4 'Google Edition' Will Be Available In U.S. Only?

Internet / Social Media

AT&T Promises Cellular Video Calls, Mobile Video Chat For All Customers

Flickr Boasts 'Spectacular' Redesign, Offers A Whopping 1TB Of FREE Storage

Download 40 GB In A Second: Researchers Set Up World's Fastest Wi-Fi Network In Germany

YouTube Shoppable Videos - Will Google Hit A New Jackpot?

What's App

Nokia Launched LiveSight For HERE Maps On Windows Phone 8

Nokia Xpress Now Web App Announced For Asha Devices

Samsung Galaxy S4 App Contest Boasts $800,000 Total Prizes For Talented Devs

Intellicam App Brings First Hands-Free Camera Feature To Windows Phone 8