Crunchyroll Takes on Netflix in Gaming Arena with Mobile Expansion
Staff ReporterWith the introduction of the Crunchyroll Game Vault, a big anime streaming company, Crunchyroll, has entered the gaming space to broaden its products and increase subscriber engagement.
According to Yahoo! Finance, Crunchyroll is targeting its Mega Fan ($9.99/month) and Ultimate Fan ($14.99/month) subscribers, giving them exclusive access to a selection of free mobile games, in line with Netflix's gaming venture.
Through the Crunchyroll Game Vault, Android users can now explore the immersive world of anime-inspired games; an iOS release is pending for the near future.
In a recent press release, the company emphasized that the gaming experience will be seamless and uninterrupted, assuring customers that there will be no in-app purchases or adverts.
Five engaging games targeted primarily at anime fans make up the first lineup and represent Crunchyroll's primary user base.
To satisfy the wide variety of tastes of its worldwide audience, the streaming platform promises to gradually increase the number of games in its collection.
To be available in more than 200 countries and territories, the Crunchyroll Game Vault will have a broad audience of fans eager to experience this new entertainment side.
Although the initial launch includes only five games, the Crunchyroll Game Vault plans to continuously expand its lineup, teasing a forthcoming wave of new titles.
According to the article in The Verge, in contrast to the expansive libraries offered by other gaming subscription services, Crunchyroll is honing in on the niche preferences of anime enthusiasts.
Netflix, a player in the gaming realm for two years, is still in the experimental phase with unclear traction among its subscriber base.
The streaming giant is pushing ahead with cloud-streamed games, contrasting Crunchyroll's more targeted approach.
Meanwhile, Apple Arcade, a competitor in the gaming subscription space, continues to attract noteworthy titles but recently adjusted its pricing alongside other Apple services.
As streaming services vie for user engagement, Crunchyroll's strategic move into gaming underscores the industry's evolving landscape, with a tailored focus on anime fandom.
In the article in CordCutters News, Netflix also intends to leverage its extensive library of original shows and movies as the foundation for these interactive gaming experiences.
The revelation comes hot on the heels of Netflix discreetly introducing a Netflix Game Controller app on Apple's App Store in August.
This innovative application transforms iPhones into virtual controllers, enhancing the gaming experience on television screens.
Also Read: Crunchyroll Will Simulcast 'Seiren' Anime In U.S. & Other Western Countries
According to Advanced Television, Terry Li, spokesperson for Crunchyroll, conveyed in a press release that the Crunchyroll Game Vault represents a meticulously curated collection of premium titles catering to the worldwide anime fanbase with a passion for gaming. This initiative aims to augment the value of Crunchyroll memberships by seamlessly integrating fans with anime-infused gaming content.
Li expressed enthusiasm about the collaboration with international developers, emphasizing the platform's commitment to facilitating the introduction of their titles to mobile audiences for the first time.
Additionally, the Crunchyroll Game Vault intends to incorporate existing mobile games into its diverse lineup, fostering an exciting convergence within the Crunchyroll community.
Related Article: Why Is the Netflix Catalog Different in Each Region?
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