Mobile Games: Almost 90% Face Failure Within Three Years Post-Launch
Staff ReporterThe latest research revealed the state of game production and provides startling data regarding the success percentages of mobile games.
The Good Games Don't Die report, which polled 500 game makers in the US and the UK, found some alarming patterns.
According to the study, 83% of mobile games fail three years after release, with 43% abandoned during production. Only 4% of titles reached their high revenue levels in the second year, indicating a sharp decrease, whereas 76% of titles hit their peak in the first year.
It's interesting to note that while many creators use live operations tactics, an astounding 38% of them neglect to release updates on a monthly basis, and only a small percentage are able to improve games every month.
As a result, only 5% of games receive long-term post-launch support.
Exploring SuperScale exposes portable game engineers to dangerous conditions. Despite the engaging 78% who would favor beginning new companies, they should arm themselves with the perception of truth.
Creators notice dismay managing because of market struggles; an astonishing 30% accept the territory as intense and objectives overwhelming to continue and go on.
Founder Ivan Trancik delivered a revealing exhibition into how the industry has become shaky, noting in his report the Apple App Tracking Transparency, the intense competition between companies, and the economically-induced fluctuations in earnings.
Revealing the relevance of the article, Trancik said that it works as a memorandum, advancing both determination and relevant facts for gamers. Its primary purpose is to help publishers and developers in their mission to acquire the highest profits from both current and upcoming game libraries.
Also Read: Best Gaming Phones of 2023: Your Ultimate Gaming Experience
Disappointments are abundant in the interactive entertainment area, which is well known for its diversity. What is revealed is convincingly explained by a follow-up experiment. Apparently, when it comes to mobile games, it's like sprinting a marathon.
A whopping 76% of these games hit their peak earnings within their first year, while a measly 4% manage to hold that ground into their second year.
What's the secret sauce?
Well, developers are dropping the ball on follow-ups. Nearly 40% aren't bothering with regular game updates, and only a paltry 5% are keeping their games on life support after seven years. It seems like a digital game of "use it or lose it."
Not all heroes wear capes - some create games!
Take the "Marvel Contest of Champions," for example, which is celebrating its 10th anniversary with regular content drops. However, success stories like this are as rare as a four-leaf clover.
Amidst the chaos, the industry remains resilient, raising an estimated $90 billion this year. Yet, amidst this massive pie, there's been a fair share of studio layoffs and budget tightening - over 6,000 developers have been handed the pink slip.
With these numbers, it's no wonder why some developers are seeking the comfy embrace of subscription services like Apple Arcade or Netflix Games.
Related Article: Crunchyroll Takes on Netflix in Gaming Arena with Mobile Expansion
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