The news that Windows 8 will not have 3000 apps before its launch date in October made some analysts worry, with the group suggesting that 5,000 apps is the ideal launch figure. Microsoft said in an interview that the operating system would see 100,000 apps come February 2013.

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"It's critical for us to get a critical mass of apps. We're expecting to aggressively pursue 100,000-plus apps over the first three months," Microsoft's Vice President of Sales and Marketing Keith Lorizio said to Beat.TV in an interview (below).

Given the current number of apps, it is unclear how Microsoft will reach the 3,000 apps figure. However, Windows Phone 8, launching Oct. 29, may provide a boost for Windows 8 as developers would be able build one app to launch on both platforms due to the similar versions of Modern UI.

Developing a consistent ecosystem is a policy Apple uses to fuel its success, and the reason Android struggles to have the latest versions of operating systems running on most devices.

"We know that we have to have a very healthy ecosystem of apps, and we're putting millions of dollars against the effort and working with publishers in order to get their apps live as quickly as possible," added Lorizio.

Modern UI apps will be available in Windows Store and the Windows 8 app store. Microsoft will control the available applications, a policy that is drawing criticism from video game developers. Minecraft creator Markuss Persson tried to encourage users to stay with Windows 7 due to the change in policy, describing it as closed.

Lorezo also noted that the new Windows 8 operating system will have a uniform experience across all devices within the Microsoft umbrella and "not just across the PC, but across mobile, across Xbox, and across the phone." Windows 8 will be available on tablets, phones, laptops/ultrabooks, and hybrids.

Microsoft is going to offer the desktop, as well as a more traditional version of Windows. How the company will approach the dynamic created by two different experiences of Windows 8 remains to be seen.

Windows 8 launches on Oct. 26. Microsoft is holding an event to "celebrate" Windows 8 on Oct. 25, launching its first Windows 8 product a midnight: Surface.

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