Google Readies To Launch New Maps App For Apple iOS 6

By Khurram Aziz | Nov 17, 2012 09:28 AM EST

Share This Story

  • Print
  • Email

Some are already calling it the map-app wars, with Google announcing a new version of its Maps for Apple smartphones days after Nokia unveiled its rival Here app.

Google had been kicked off the recent iOS 6 upgrade but, according to the Wall Street Journal, the internet giant is getting ready to submit a new version.

Follow us

If it is accepted into the App Store, it will compete directly with Apple's Maps App which comes preinstalled on the new iPhone 5.

Mapping applications, designed for smartphones and tablets, have become a highly lucrative and fiercely contested platform for advertisers.

Google reportedly makes $8 billion in advertising revenue from mobile devices, which include ads on its Android apps as well as income generating on its mapping software.

For a time it had a near monopoly on location and navigation software for smartphones, and it came pre-installed on all Apple's smartphone devices.

However, the two are fierce rivals in the field of mobile technology, and with the iOS 6 upgrade of its devices, Apple said it was no longer supporting Google Maps.

Unfortunately for Apple, its own Map App was the worst-received technology to come out of its development center in years and led directly to the resignation of its head of iPhone software development, Scott Forstall.

The software was criticized for not providing many of the standout features of Google Maps, such as voice-guided directions, and consistently showed inaccurate data.

In the meantime, Nokia announced that it was entering the mapping territory with its new Here cloud-based map and location service.

It's set to be released for Apple iOS 6, Android as well as Windows Phone 8. Nokia promises all of the features of Google Maps, such as Street View and 3D maps. The company recently bought Berkley mapping firm, Earthmine, and hopes to use the data from that purchase as part of Here.

Meanwhile, Google's Map Apps for iOS 6 is expected to contain turn-by-turn navigation that would allow people to use it like a GPS device while driving, according to the Wall Street Journal.

Most Android users have already had this feature on Google Maps, but it was left out of the iPhone version due to a disagreement between Google and Apple.

However, a source earlier in the month told The Guardian that Google was not optimistic that Apple would accept its new app into its ecosystem.

"While one source indicated increased hopes that the dedicated Google Maps iOS app will eventually be approved now that Apple's maps leader, Scott Forstall, has departed the company, another was less than enthusiastic about any increased prospects, citing industry politics and Apple's need to save face as much as possible and 'keep moving forward in an effort to make its obviously inferior product better'," said The Guardian.

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

© 2013 Mobile & Apps All rights reserved. Do not reproduce without permission.

Featured Video : Ericsson Announces World-Leading Launches Ahead of Mobile World Congress 2014

Join Our Conversation

HTC LogoHTC One M8 Mini reportedly headed to Verizon – Will it be another exclusive?
LG G Watch officially detailed, coming in Champagne Gold and Stealth Black color options
Google, HTC to launch Nexus 8 this year to replace Nexus 7
LG G3 Mini leaks for AT&T, specs include 720p display and 8-megapixel camera
Tablet / Laptop / PC
Dell Venue 7 and Venue 8Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Amazon LogoAmazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC LogoHTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google DowntimeGoogle blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
Chrome Remote Desktop app for AndroidChrome Remote Desktop for Android now available for free from Google Play
Adobe Lightroom mobile hits the iPad, coming soon to iPhones
Apple updates Mac iWork for iCloud suite – What’s new in Pages, Numbers and Keynote?
Microsoft launches Office for iPad, makes Office Mobile free on Android and iPhones
Copyright © 2014 Mobile & Apps All rights reserved. mobilenapps